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Here is a list of creative marketing techniques for generating high quality leads. Naturally each one has pros and cons so test carefully.

1. Qualify the prospect by telling them a salesperson will call to follow up. For example your copy might read," Send for this special report today. You can download it instantly and begin to profit from the valuable information right away. We'll even have a representative contact you with a very special, limited time offer.

2. Put the price in your copy. This will usually separate the lookers who love to collect free brochures and product spec sheets from the serious buyers. Your copy might say, "Find out how you can purchase this remarkable timesaving "product" for as low as $1250.

3. Include a qualifier in your ad copy. Begin your headline with the name of the market or the specific market for the product or service. "Headaches?" will only attract people with a headache, and if that's your target audience, you'll reach them quicker and with less effort. Or you can name the market, like "If you're in charge of marketing . . . you should mail the Special Buy Card today." Or "subscribe to our newsletter, where you'll find solutions to common marketing problems and case studies which show how others in your industry are solving them."

4. Ask your prospect to complete a short survey. Online surveys help you flesh out what is really bothering the prospect. It identifies the "pain" that your product or service will solve. Your ad copy might say," Just answer these five questions and we'll e-mail you a customized recommendation on how you can save up to 25 percent on your personalized marketing plan."

5. Test the idea of having the prospect e-mail a form to you, or mail back a letter on company stationery. With this type of request, you do not need to feature a discount, coupon or phone number. Always include a survey, questionnaire, or bounce-back when you send literature or information to a prospect. Use the opportunity to gain as much information as you can about the prospect. Introduce them to additional items and services.

6. Let your prospect know she can respond to your offer by calling a special toll free number --which connects her directly to a salesperson.

7. Have your prospect attend a business briefing, special presentation or demonstration of your products or services. This can be held locally at a hotel , restaurant or sales office. Or online with a webinar, tele-class or tele-seminar. Host a preview in person or on the phone or web. This will qualify your prospects and may eventually do away with the need to cold call.

8. Qualify all sales leads by phone/ Have the sales manager or field representative qualify the sales leads by phone. Have a trained in house qualifier phone the prospect. When qualified, turn the lead over to the sales rep for prompt follow up.

9. Bury your offer in your ad copy, or even eliminate it. Stress the benefits of your product or service. De-emphasize the offer. Make your prospect discover what you are offering after reading all (or most) of your sales letter or special report. Many times your landing page or squeeze page should merely sell the prospect on giving you their email address and contact information in exchange for valuable information. Offer your information / lead generation piece for a price. Your ad copy could read," Send for free information on our (new product or service.) Or, for a closer look, send for our 64 page e-book, "How I became a millionaire overnight with no money and no effort" for only $27.00.

10. Tell the whole story. Instead of using the two step methods above, give your prospect a detailed picture of your product or service in a sales letter. Include qualifying questions throughout your copy and use sub headlines to accent important points to keep them reading. This approach works well when your market is highly technical and detail oriented. (This approach actually goes against the grain of most lead generation strategies, where the idea is to simply generate a response).

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