Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author From Entrepreneur to Infopreneur: Make Money With Books, eBooks and Information Learn how to generate passive income by creating and selling books, ebooks, teleseminars, workbooks and other information products. Includes interviews with successful infopreneurs--Dan Poynter, Joe Vitale, Joan Stewart, Tom Antion and many others.   How to Start and Run a Used Bookstore Written by the owner of Book Lovers Bookstore in Sacramento, CA. Spiral-bound workbook with sample business plan & loads of great information!   LEAP! 101 Ways to Grow Your Business More than 50 business owners, experts and authors reveal top strategies to help you take your business to the next level.   Marketing Your Business Online: Easy & Affordable Internet Marketing Strategies Learn how to leverage your website to grow your business through search engine optimization, blogging, social networking, e-mail marketing and so much more!   The Author’s Guide to Building an Online Platform: Sell More Books! If you want to sell more books online, this book covers easy and affordable strategies including establishing yourself as an expert, building a high-traffic website, leveraging online media, social networking and more. You will also receive dozens of online resources and learn how to dazzle big publishers and agents. This is the essential guide to marketing and selling your books online!   The Business Startup Checklist and Planning Guide: The ultimate business startup guide! Includes over 200 useful resources and website links. Plus real-world advice and profiles of successful entrepreneurs.   Unlimited Autoresponders! Unlimited AdTracking! Free 30 Day Trial! http://www.trafficwave.net Feature Articles: Viral Marketing Tools Powered by CMS for Capt... Email Marketing: Single Optin vs Double Optin... AutoResponder Deliverability - Separate Truth... Which Internet Fax Service Is Right For You?... - Things You Didn't Know About 192.168.0.1... - The New Clickbank Pirate Autopilot System... - How to Organize an Effective Online Meeting... Click here for more >>

1. Put a "Subscribe Here" link on EVERY PAGE of your Web site. Your e-zine shouldn't be a well-kept secret; make it easy to subscribe.

2. Offer a bonus for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.

3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won't share their contact information with anyone and then keep your promise.

4. Include a "Forward to a Friend" link in your e-zine message. Sometimes all you have to do is ask!

5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other's e-zines.

6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.

7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.

8. Update your e-mail signature with a call to action: "Sign up for our monthly e-zine to receive industry reports and special offers!"

9. Print your call to action on the front or back of your business card and those of your employees.

10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.

11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.

12. Always be on the lookout for opportunities to build your list. If you're hosting a trade show booth, give away something great--like an iPod--to entice people to leave their business cards.

13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.

14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.

FOR RETAIL LOCATIONS

15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don't forget to tell them WHY they should want it: "Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!"

16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.

17. If you have a client application or intake form, include a line to capture the client's e-mail address and a box the client can check to sign up for your e-zine.

QUALITY COUNTS

18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.

19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren't providing interesting and valuable information.

20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it's delivered (great content, special offers, information they can't easily find elsewhere, etc.).

21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.

22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately become something your clients look forward to receiving.