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3 Reasons Why You Aren't Making Money from Multiple Streams of Incomeby Michele PW Send Feedback to Michele PW business marketing strategyMore Details about business marketing strategy here.
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Is that what your business actually looks like? Or are your streams limited to one or two? Especially for you service providers out there, I know it can feel a little daunting to think about creating other streams of income. But the reality is, if you don't do it you're really going to be limiting your growth. So, with that said, if your multiple streams of income look more like trickles or maybe a ditch filled with water, you're in the right place. Below are 3 reasons why you aren't making any money from multiple streams of income and what you can do to fix it. So which category do you fit in? Are you working on the same info product or book for the last 6 years and are (almost!) done with it? Or do you create products the way you change your clothes but you never actually put a marketing system around them so you actually sell a few? Regardless, you need to stop what you're doing right now and take stock of what you have. If you're still struggling to finish your first product, remember good is good enough, and you're losing money every day you're not selling that product. Ditto for the too many products and no way to sell them. Put a plan together to get them on your site so you can start getting some income in the door. You may need to hire an expert to help you pinpoint which one (or ones) is the problem. There are a lot of different ways you can package what you sell, and depending on your prospect, they might want something different than your usual offerings. My guess is you have a bunch of loyal fans following you; but if you're not packaging what you offer in a way that's attractive to them, they won't bite. They need to feel like what you're offering is a fit for them. So try mixing it up. Offer some out of the box things and see what happens. Who knows, you might discover a whole new product line out of it.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com Copyright 2009 Michele Pariza Wacek
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