Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Kendall Summerhawk's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Brilliance Unbridled Engaging, artful, spirited and comprehensive. Readers will quickly find their own unique brilliance in this new look at the world of business entrepreneurship.   How to Charge What You're Worth and Get It! Why settle for less when you KNOW you're worth MORE? Kendall Summerhawk will show you how to quickly and easily charge 20-30-40 percent (and more!) than you do right now (plus reveal the simple secrets to raising your fees that NO ONE else is telling you) so you can confidently charge what you're worth and get it!   Feature Articles Compassionate Business in Action... Fast Track Your Journey to Home Business Succ... Simplify Your Holidays,Stuffing is for TURKEY... Money Can Be Made on the Web... How To Use The Socratic Method To Create And ... How Does A Business Goddess Make Decisions?... Rebrand Your Company to Boost Your Bottom Lin... Cinnamon Rolls, Breast Cancer and Your Busine... Click here for more >>

The power testimonials have to convince a client to hire you is truly awe inspiring. A "marketing driven" testimonial clearly demonstrates a client's problem, solution, and end result from working with you or buying your product.

Think of them as a mini-story, complete with a central character (your client), a riveting dilemma (their terrible situation before they hired you), and the happy ending (the great results you delivered and they are now enjoying).

Here are 5 tips for easily capturing marketing-driven testimonials:

Tip 1 Let your client know at the START of your relationship that you'll ask for a testimonial You can casually mention this in conversation, or include it in your client agreement. All you need to say is something like this, "I know we're going to achieve great results together! As we do, I'm going to ask if I can quote you or if you can write a testimonial for me. Is that okay with you?"

Tip 2 Take advantage of the honeymoon period for a glowing endorsement of YOU The first 30-60 days of working with a client are rosy. They love you, you love them, they're motivated to make changes and are taking action. Now it's YOUR turn to take action and ask them to write a testimonial for you.

Tip 3 Not everyone is a Mark Twain so offer to supply a draft for their approval How do you think books get all those glowing, beautifully crafted testimonials for their cover? Most authors/publishers draft them and send them on for approval or tweaking. People are more than happy to help...and often too busy to type up the testimonial you so dearly want. So, help your client out by offering to send a draft for their modification and/or approval. They will be thrilled and much more likely to get it done quickly for you!

Tip 4 Steer in the direction of results, not just how much they like you We know your clients love you but what really makes an impression on your Almost-Client (which is who the testimonial is for, right?!) is did you get results? When you first start working with a client make a note describing their circumstances and issues. Use this as a comparison in their testimonial to show how far they've come.

Tip 5 A good tale is always interesting to read, even if it seems long It's tough to convey everything you want in one or two sentences so let your testimonials read like a mini-story.

You can see marketing-driven testimonials in action, here on my HorseWise Brilliance Unbridled VIP Signature Branding and Marketing program page. They're strategically sprinkled throughout the page to emphasize the copy right above or below them. You'll notice that most also include a photo to personalize the story you're reading and bring it to life.

Aim for one or more fresh testimonials every month and you'll soon have an enviable collection that adds significant power to your marketing!

Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com

You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Kendall@KendallSummerHawk.com

Copyright 2006 - 2009. All Rights Reserved.