Official Branding and Naming Expert Phillip Davis Successful branding requires more than mental effort... it requires an element of brilliance. Why? Because brilliance produces clarity. And clarity attracts more customers - the type of customers that naturally love your products and services. Learn more about Phil Davis and branding and naming at Tungsten Brand Marketing Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Anatomy of a WOW MP3 File Creating a WOW Mindset with Focus MP3 File It's the Love: Finding Your Focus MP3 File Do You Have the Strength to Resist? MP3 File Align Your Business And Attract Customers Like a Magnet! MP3 File Finding Focus in Life and Business MP3 File

Request Reprint Print About Author Email to a Friend Report Problem Related Books American Inventors Could Use Some Branding Help! by Phillip Davis Send Feedback to Phillip Davis product naming advice More Details about product naming advice here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Phillip Davis's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction. A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking how she could possibly create such a horrible thing. You could see she had formed that impression the very second the child psychologist introduced the idea..."The Tizzy". A kid having a "tizzy" is a kid that needs to be disciplined or reprimanded. So she could only view the product in a punitive, restrictive sense. Needless to say the inventor, with all her years of study and training, was in tears from the misunderstanding. She loved kids and developed the whole idea as a way to allow children to express their energy safely. Now what if we could rewind the tape and instead she had introduced the product in a very upbeat way and called them... Romper Bots! or Play Palz! And then, let's say she talked about how all kids need a positive outlet for their abundant energy, and how this was a fantastic way for them to safely play and interact with other children. She could have taken it one step further and added a quick tag line/positioning statement such as... "Play Hard. Play Smart. Play Safe!" By seizing control of the thought process from the outset and leading the way, it would have been very difficult for the judges to form the opposite opinion -- to think of words like "suffocating" and "stifling." Perhaps safety questions would still have been asked, such as "Do the kids have enough breathing space?" or "Do the outfits come in bigger sizes?" But the tone would have been completely different. It would have been open,inviting and inquiring vs. angry, harsh and judgmental. Just suggesting a "Play Pal" is a dangerous/horrible idea sounds contradictory. By creating a name with positive benefits you put the power of words to work in your favor, adding momentum to your idea, instead of derailing it. So inventing is not just about having a great idea. It's about packaging that idea with the right language to establish the right mindset. If not, a great invention can really bomb, just for lack of framing the idea properly. So when inventing a great product, it's just as important to invent a great name and tag line. Even if you're not quite convinced... "Just Do It!" Phillip Davis is President of Tungsten Branding. Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a company naming consultant. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina Website: http://PureTungsten.com Email: Phil@PureTungsten.com Contact the Author Phillip Davis Branding Phil@PureTungsten.com More Details about product naming advice here. Videos You Might Enjoy on This Subject Do What You Love - Your Success Depends Upon It Branding and Naming expert, Phil Davis discusses the importance of finding your niche/focus. It all comes down to the love. What do you love doing and who do you love serving? ... More info here. Branding and Naming - The White Squirrel Festival Interview with Phil Davis of www.PureTungsten.com about the origin of the White Squirrel Festival in Brevard, NC. How it all got started and the lessons one can learn about naming and branding from th ... More info here. Related Articles Successful Promotional Products Promotional Products are all the Rage Have You Ever Given Your Child A Wooden Toy Keywords: American Inventors, names for inventions, new product names This article has been viewed 666 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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