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When you are perceived as a mini-celebrity in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you're presented with and the lifestyle you get to lead.
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SummerHawk suggests that women small business owners need to position themselves as "mini-celebrities" in their industries. "Getting your name on everyone's lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner," advocates the niche marketing specialist. But, does the time and effort spent on cultivating celebrity status really pay off? According to SummerHawk, once the woman small business owner is "...perceived as a 'THE' hot-ticket personality" in her industry, she shifts the balance of power regarding her fees, who her clients are, the opportunities she's afforded and the lifestyle she chooses to lead. "Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business," counsels SummerHawk. The small business marketing coach discloses three indispensable tips that, up to now, have been made known only to her clients. The small business marketing tips can be used by any personality type. "Cultivating mini-celebrity status doesn't mean you must have a super-sized ego. It's simply a smart business decision to make, and to use for taking action. Look in your heart and tell yourself this: 'The more I show up as a recognized leader, the more I am fulfilling my Soul's Divine Purpose⢠in my business!'" coaches the savvy SummerHawk. Readers can download the article now for the three clever small business marketing tactics that will help any woman small business owner create celebrity status in her industry.
Would you like to learn more small business marketing tips that help women entrepreneurs quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses? Check out my web site, www.kendallsummerhawk.com, for free articles, free resources and to sign up for my free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business."
Award-winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business."
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