Official Shoestring Marketing Expert - Jessica Swanson Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world explode their businesses using cutting-edge, proven and completely FREE marketing strategies. To receive your FREE Marketing Kit, that has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios Time Management Tips For The Shoestring Marketer

Request Reprint Print About Author Email to a Friend Report Problem Related Books Apply The 80/20 Rule In Your Marketing Efforts by Jessica Swanson Send Feedback to Jessica Swanson small business marketing More Details about small business marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author Shoestring Marketing Bootcamp Shoestring Marketing Bootcamp is a revolutionary 25-Part video home-study course that guides the small business owner step-by-step from building your business foundation to launching a free marketing campaign to proven success!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> In 1895 an Italian economist by the name of Vilfredo Pareto made an interesting discovery. He found that 80 percent of Italy's land was owned by just 20 percent of the population. Although his research was based on land acquisition, the theory behind his work remains intact today and is referred to as Pareto's Principle or the 80/20 Rule. Interestingly enough, the Pareto Principle can be applied to your marketing efforts as well. Basically, 80 percent of your marketing results come from 20 percent of your marketing efforts. If you can correctly identify the 20 percent of your marketing that works, you will save an incredible amount of time in your business. And as any good shoestring marketer knows, time is money! However, how do you separate the marketing that is producing good results as opposed to the marketing that is zapping your precious time? Here are a few clues that you are spending time on tasks that are NOT producing results for you: - You spend hours on "prep work" as opposed to "real work." - Your tasks are taking much longer than you anticipated. - You're working on tasks that are outside of your area of expertise. - You find that you are frequently working on "urgent" tasks and don't often get to your "to-do" list. - You are frustrated, burned-out and often feel that you haven't accomplished anything. Here are a few clues that you are spending time on tasks that ARE producing results for you: - You're concentrating on tasks that help to boost your purpose and achieve your goals. - You generally complete your tasks quickly and efficiently. You feel that you focus on your areas of expertise and outsource the tasks that you are not good or prefer not to do. - You do spend time on tasks that you don't particularly enjoy, but understand that they lead to your overall success. - You have an overall sense of happiness, contentment and love what you are doing. If you find that you tend to fall in the first category than you need to begin spending time testing and analyzing your marketing efforts. The simplest way to accomplish this is to purchase a link-tracker that will track where your prospects are coming from. Eventually, you will have a clear sense as to which marketing efforts work and which don't. One of my favorite link trackers is www.Linkcounter.com It allows you to set up an unlimited number of links which will keep track of who clicks on your URLs. This is information that every marketer must have. For instance, if you are spending one-hour a day marketing your business on Twitter, then it is vital that you understand exactly how many leads you generate from your Twitter marketing. Eventually, you will want to increase time on the 20 percent of your platforms that are producing results for you and eliminate the 80 percent of your platforms that are not producing results. If you follow this simple formula, your business and your time will skyrocket! You will find that you are spending less time on your business, yet making more profits. Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit Contact the Author Jessica Swanson Shoestring Marketing jessica@jessicaswanson.com More Details about small business marketing here. Videos You Might Enjoy on This Subject What Is Shoestring Marketing? Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses what Shoestring Marketing is all about. Shoestring Marketing helps small business owners explode their businesses on a ... More info here. Marketing Tip: Give Away Free Information Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses why you need to give away free information. One of the most important mottos in today's marketing world is: Relationsh ... More info here. Marketing Tip: Declare Yourself An Expert! Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the ... More info here. 10 Marketing Myths That Will Destroy Your Business Jessica Swanson, "The Shoestring Marketer," and free marketing expert discusses 10 common myths that exist about marketing. Did you know that 95% of all businesses failures are caused by the simple ... More info here. Recycle Your Free Marketing Efforts Marketing expert, Jessica Swanson, aka "The Shoestring Marketer" discusses how to recycle your marketing efforts. One of the secrets that Jessica teaches in terms of time-management is the idea of ... More info here. Related Articles IWC Antoine De Saint Exupery Power Reserve SS/LE Black Asia Auto Make Your Own Website Online Trade Printing hemorrhoids relief Internett markedsforing gir bedre resultat Exceptional Wedding Videos From Northern Ireland To New Zealand Keywords: marketing, time-management This article has been viewed 299 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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