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The idea of being able to simply throw up a web site and start raking in the sales is simply nothing more than a myth. Usually, this myth is told by the company that is selling you on the idea of building a web site for your business.

I'm not saying that companies should not have a web site. In fact, I would have a hard time thinking of a company that shouldn't have a web site.

The problem is that most web sites are designed for a one-step approach to sales. When a visitor comes to their site, they either buy or they don't. If that visitor leaves without placing their order (and most do), they are gone.

Studies have shown that 70 percent of the people who are ready, willing, and able to buy online do not complete the sale. The reasons given may include anything from poor website design to not being able to easily find the content they are looking for.

Most businesses focus so much on getting people to their website that they forget the whole point which is converting those visitors into paying customers.

It's great to get tens of thousands or hundreds of thousands of visitors to your website but if you aren't closing the deal and making sales, who cares?

This one-step method of building a site and hoping people purchase during their first visit is simply ineffective and expensive.

I recommend The Email Marketing Two-Step which still involves getting visitors to your website but then takes the second step of collecting their contact information.

How is this done? You need to get and use an AutoResponder.

What is an AutoResponder?

Simply put, an AutoResponder is a system that AUTOmatically RESPONDs to any requests for information.

AutoResponders can be set up to automatically send sales letters, follow-up with sales prospects, broadcast special offers, and more.

AutoResponders are available through companies like TrafficWave.net where you can get an unlimited number of AutoResponders to suit your Email Marketing needs.

Once you have an AutoResponder account, the key is to add a simple form to your website asking for your visitors' contact information. Of course, you need to be sure you are offering them something of value in return for giving you their contact information.

That may be something like a free report, a free download, a coupon that they can redeem on their next purchase, a free trial offer, etc...

As visitors fill out the form, the AutoResponder uses what is known as the double opt-in confirmation where the visitor is sent a quick email to confirm that they:

1. do want the information and 2. have requested it.

This protects you from spam complaints. Professional Email Marketers insist on double opt-in for the sake of security and integrity.

Once you have your visitors' information, you can set up your AutoResponder to send out sales letters, special offers, event announcements, product updates, price lists, and so on.

This Email Marketing Two-Step allows you to build credibility with your visitors and invite them back to your site over and over again. As you begin to grow your list of subscribers, your Email Marketing takes on a new level of efficiency. You can essentially use your AutoResponder as a Sales On Demand system.

Successful Email Marketers with large lists can consistently generate sales within minutes of broadcasting a special offer through their AutoResponder.

By adding AutoResponders to your website, you can boost sales and start capturing lost revenues with the click of a mouse.