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From Twitter to the good, old-fashioned sales letter, writing has its place in nearly every tool entrepreneurs use to reach clients.
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An entrepreneur whose marketing strategy includes writing a weekly newsletter, Twittering and blogging, in addition to sales letters, emails and more, Kendall SummerHawk has had her fair share of writer's block. "There's no denying that written marketing tools are one of the most influential ways to reach your audience, communicate your message to the world and give people an opportunity to resonate with you," says Kendall. "But getting started can be grueling." To save time and eliminate frustration, Kendall has developed her own guidelines to keep the words flowing and the message compelling, all while staying true to her "voice." "What I've discovered is there's actually a secret to creating soul-rich writing that naturally springs from a true "source" and really gets the marketing job done," says Kendall. "Believe me . . . you can have both." Kendall says not to be afraid to "let your personality shine through!" She adds, "Staying connected to the spirit of your message can prevent you from ever struggling with writer's block again," she says. "It doesn't matter if you're offering a coaching program, workshop or teleseminar - if you stay focused on the energy of your writing, your writing will flow from your spirit and contain a crisp, clear marketing message that will leave people wanting to hear more." Kendall's other tips include checking your mood and eliminating procrastination. "Writing is a form of energy. If you're cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete," she says. "I love to play beautiful music while I write. Music is so uplifting and helps your brain click into that place of possibility and magic that becomes the source of all great writing." On the topic of procrastination, Kendall advises, "Don't wait to be in the mood for writing, otherwise you'll likely wait forever." Instead, Kendall schedules writing into her weekly routine and sets strict deadlines for herself. She says doing this will quickly train anyone to think creatively and write well during these time blocks. For more information about Kendall's strategies for overcoming writer's block, and to find out details about her coaching programs, visit www.kendallsummerhawk.com. Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design businesses they love and charge what they're worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from 'dollars-for-hours work' and create more money, time and freedom in their business. For free articles, free resources and to sign up for a free subscription to Kendall's Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.
Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design businesses they love and charge what they're worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from 'dollars-for-hours work' and create more money, time and freedom in their business. For free articles, free resources and to sign up for a free subscription to Kendall's Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.
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