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Business Success -- When It's Okay to Quitby Michele PW Send Feedback to Michele PW marketing strategiesMore Details about marketing strategies here.
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My initial reaction was to grit my teeth and walk through the pain. That's what I normally do, and it's what I do when I walk marathons. But then I reconsidered. I had just passed the 4K marker when it really started hurting so I had more than half the race ahead of me. And then I started thinking, why am I doing this? Clearly I had an issue with my knee. And I could force the issue and hurt it worse. Or I could quit and work on healing it. I opted to quit and live to walk another day (sooner rather than later). So that got me thinking, when is it okay to quit and when should you muscle through it? How do you know if this is the time you should throw in the towel or is this just more of your demons popping up to torture you? Here's a little system you can follow to help you know the difference: In my case, doing a 10K isn't that big of a deal. I'll do a 10K on a weekend. So to cut this race short wasn't an issue. Not tearing my knee up was far more important than finishing the race. Which leads me to my next point: In my case, not being able to walk for a month was way too high of a trade off than quitting the race early. So, here's how this works. When you're faced with something you're thinking about quitting, ask yourself both questions, then compare the answers. If the answer to number 1 is high, and the question to number 2 is low, then you shouldn't be quitting. If the answer to number 1 is low and the question to number 2 is high, then you should be quitting. Where it gets a little tough is if the answer to both questions is the same. Then, you need to dig a little deeper. One has got to be stronger than the other. (For instance, if you're looking at something that's really important to you, is the cost not to quit as high as you're really saying or are you just scared right now?) My other rule of thumb is the answer to the first question is probably the way you should go. If what you're looking at is very important, then you probably shouldn't be quitting. If what you're looking at isn't all that important, then you probably should be quitting. (After all, why are you wasting your time with it if it isn't that important?)
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com Copyright 2009 Michele Pariza Wacek
Keywords: Business success tips, business success strategy, small business marketing strategy, online marketing strategies, strategic internet marketing This article has been viewed 300 time(s).
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