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Today, more than one billion* people surf the Internet. And that number is growing. So is the amount of revenue being generated online.

For example, online advertising expenditures are targeted to reach an estimated $11.6 billion by 2010, according to a forecast from Forrester Research**, Inc., with ads specifically reaching others via blogs and through RSS. And online spending from average Internet users is predicted to generate revenues in 2006 of $1.8 billion and $1.7 billion just in the categories of online games and digital music alone, according to a report by Jupiter Media Metrix.

What draws people online to make these purchases? In a word, content.

“People want the sites that they visit to be information resources, no matter what the subject,” said Jack Humphrey, managing partner in the exclusive Content Desk Charter Members publishing group. “Articles, reports, facts, tips, newsletters, forums, blogs, audio, video, interviews, product reviews, creative writing, public domain information, RSS and much more.”

Content Desk has a variety of tools to help members create and use all types of content. The exclusive online community focuses on four things; community, learning, technology and profits.

Report & Case Study: Sid Hale, jvAlert

“Creating good, relevant content has always been the biggest problem in creating a web site that can attract and retain visitors,” said Sid Hale, co-creator of jvAlert and charter member of Content Desk. “With Content Desk's Content Site Builder, I was able to quickly find article content for a new site I had launched only a month earlier, and automate adding that content to my site within just a few days. That included the learning curve…”

Hale signed up immediately after reading a report written by Humphrey entitled, "Building a Content Publishing Empire." Being a content publisher and knowing how much work can be involved in building content for a site, he felt the decision to join Content Desk was a “no-brainer.” For a copy of the report and Hale’s case study, both at no cost, contact: http://presssuccess.com/csb .

CONTENT DESK: Building A Content Publishing Empire

The Content Desk membership community communicates via their private forum, conferences, teleconferences, email and support desk. Some of their tools are downloads, while others are online applications and knowledge shared through learning. Learning is offered in the form of videos, articles, help texts, tutorials, member sharing and seminars/workshops.

Content Desk membership fees go right back into development of new software and tools so that members are always on the cutting-edge and far ahead of all the "point-and-click" site builders out there.

HISTORY IN THE MAKING

Cyber-brains behind the Content Desk scene are the “Power Trio;” Jack Humphrey, Mark Braunstein, and Peter Lenkefi. These three renowned visionaries found themselves smack dab in the middle of the emerging, fledgling web publishing industry.

“Giving (website visitors) what they want is the first step in building relationships rather than one-time visitors,” said Humphrey. “We feel it is crazy to work hard on traffic that will never come back to our sites. Especially if the only change we need to make to those sites is adding good material that visitors enjoy! First time visits are expensive. Repeat visits are free.””

To learn more, visit http://presssuccess.com/csb .

* From “The Internet Transforms Modern Life,” by Steve Almasy, CNN, June 29, 2005.

** The Forrester Research report includes data from an online survey of 99 leading marketers and four forecasts: US Search Marketing Spending, US Online Advertising And Marketing Spending, US Email Marketing Spending and US Online Classifieds Advertising.

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By Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net . For help with marketing, public relations and writing, email mailto:diana@ohiohelp.net or call: (614) 529-9459.