Official Coaching Business Expert - Rhonda Hess Rhonda Hess founded Prosperous Coach™ to help professional coaches charge what they're worth and make it big in coaching on their own terms. Step on The Coach’s Power Path to go from startup to prosperity more quickly and without the overwhelm. Visit her online at http://www.prosperouscoach.com Featured Books The Life Coach's Guide fill!) your coaching business. Learn how to choose a niche market that's ideal for you and create client winning language, while you gain tools to get out of your own way and use powerful thinking to become a TOP COACH. Grab your free advanced step today! More LEAP! 101 Ways to Grow Your Business More than 50 business owners, experts and authors reveal top strategies to help you take your business to the next level. More From Entrepreneur to Infopreneur: Make Money With Books, eBooks and Information Learn how to generate passive income by creating and selling books, ebooks, teleseminars, workbooks and other information products. Includes interviews with successful infopreneurs--Dan Poynter, Joe Vitale, Joan Stewart, Tom Antion and many others. More Working Websites for Coaches - How to persuade visitors to buy your products and services. - How to choose and manage your web designer. - How to launch your website and ezine together. ... all in one best selling, step by step guide. Make your coaching website work for you now! More 7 Secrets To eBook Authoring rategies almost always over looked that determine either a success or failure in eBook authoring. ($27 USD Value)Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from http://www.AwakenTheAuthorWithin.com. More 145 Ways to Market Your Small or Solo Business E-book packed with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook and lots of resources. More GENIUS NOW: The Mastermind Blueprint GENIUS NOW is an exact method for any group or business to achieve "uber Success" by creating genius-level events! More Audios Quick Route to Your Own Money Making Products What Makes Your People Tick MP3 File Understanding Feelings of Resistance MP3 File Set Yourself Up for Success MP3 File Finding Your Focus as a Coach and Leveraging It MP3 File Practical Exposure Tips for Coaches MP3 File How to Get More Clients for Your Coaching Practice - Part 1 MP3 File How to Get More Clients for Your Coaching Practice - Part 2 MP3 File

Request Reprint Print About Author Email to a Friend Report Problem Related Books Confused and Overwhelmed by Marketing Your Small Business? Here's A Surprise Ma by Kendall Summerhawk Send Feedback to Kendall Summerhawk Business coach, business coaching More Details about Business coach, business coaching here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Kendall Summerhawk's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Brilliance Unbridled Engaging, artful, spirited and comprehensive. Readers will quickly find their own unique brilliance in this new look at the world of business entrepreneurship.   How to Charge What You're Worth and Get It! Why settle for less when you KNOW you're worth MORE? Kendall Summerhawk will show you how to quickly and easily charge 20-30-40 percent (and more!) than you do right now (plus reveal the simple secrets to raising your fees that NO ONE else is telling you) so you can confidently charge what you're worth and get it!   Feature Articles Compassionate Business in Action... Fast Track Your Journey to Home Business Succ... Simplify Your Holidays,Stuffing is for TURKEY... Money Can Be Made on the Web... How To Use The Socratic Method To Create And ... How Does A Business Goddess Make Decisions?... Rebrand Your Company to Boost Your Bottom Lin... Cinnamon Rolls, Breast Cancer and Your Busine... Click here for more >> One of the big shifts you can make in your business is to switch your marketing from a "riding-shotgun" approach to a strategic campaign. Many of my business-coaching clients find that it's actually simpler than what they were previously doing. Let me show you what I mean, and you, too, can create your own successful marketing campaign. First, a marketing campaign is simply a series of steps leading to an outcome. For example: let's say your outcome is the promotion of a new coaching group, training program, or product launch. Perhaps you want to fill a few openings in your schedule, or fill a whole seminar. Next, select a specific outcome date that you will focus on as your launch date. Once you have set your launch date, the third step is to create a preview--or a "showcase" (as one of my HorseWise Brilliance Unbridled business coaching clients calls it.) In your preview, you'll unveil your new product or service. Your preview should be free, or very modestly priced. The purpose of your preview is to accomplish three objectives. The preview makes it easy for your prospective clients to: #1: Say "yes" to attending. Why? Because at this point, you're not asking them to make a buying decision, you're simply inviting them to a forum where they can get more information. #2: Get comfortable with you. The preview gives your prospects an opportunity to know, like, and trust you. #3: Gain a clear picture of the results they will achieve by hiring you. Now, instead of trying to fill your program or seminar, your job is to market, market, market. Your objective is to get people to attend your free (or modestly priced) introductory event! All you need to do is design a series of email or written invitations. For example: right now I'm in the middle of two campaigns. One is for a free teleseminar series, which launches a new HorseWise Brilliance Unbridled VIP business-coaching program. (By the way, you're invited to join me, your personal marketing coach, for these free preview calls!) To promote my teleseminar preview calls, I have designed a carefully timed email campaign to encourage as many registrations for the live call as possible. With over 200 people registered so far, my plan is working. The second campaign is for my husband, Richard's success coaching business. His preview is a modestly priced in-person, half-day introductory seminar. For Richard's event, we mailed two hundred printed invitations. His plan includes follow-up phone calls to each person invited, with the goal of filling forty seats at his introductory success-coaching preview. Preview events work because you give your prospective clients something easy to say "yes" to. Just be sure that, even though it's a preview, you deliver a generous helping of valuable content while minimizing the sales pitch. Aim for 80% content and 20% sales information, and your audience won't mind a bit. So, switch your focus from marketing your final product or service to promoting a preview. Plan a series of invitations, and then see how much easier it is to launch your next important program, product, or service! Award winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business." Kendall delivers simple ways entrepreneurs can brand, package and price their services to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business" visit www.KendallSummerHawk.com Contact the Author Kendall Summerhawk How to Charge What You're Worth and Get It kendallteam@kendallsummerhawk.com More Details about Business coach, business coaching here. Related Articles Coaching Business Success - 3 Hidden Truths About Why Your Business is Struggling Free Virus Protection and Malware Cost Effective Ways Non Profits Can Find New Donors - 3 Creating Wealth-Letting go of Money Blocks Practical Ways to Turn Around A Failing Company How to Choose the Right Trade Printing Services Why a Target Market Beats a Coaching Niche Every Time How to Be Truly Content with Your Coaching Business Keywords: Business coach, business coaching, small business consultant, success coach, success coaching, marketing coach, teleseminar, marketing strat This article has been viewed 401 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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