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Listen to this message:

Do you have a message to share? As Nancy Marmolejo would put it, do you have a unique "medicine" that only you can offer the world? Are you anxious to get the word out online about who you are and what you do? Are you spinning your wheels like a mini van stuck in red Georgia clay after a gully washer?

If so, I'm here to share with you some typical mistakes I see experts make when attempting to deliver their message online. Let's run down the list, shall we? Are you making these mistakes?

Mistake 1: You have a message that requires too much education. If you've got the latest cure for polycythemia and you need a team of medical researchers to take you seriously so you can make it through the FDA approval process, odds are a mass promotion on the internet isn't your answer. Rather, you need to be written up in medical journals and receive introductions to key people in the medical community. Odds are being the "polycythemia expert" on IdeaMarketers isn't the way to go. You'll be trying to cut down a cherry tree with a Tommy gun. Everyday people need to easily see the solution you ALREADY offer and why they've "gotta have it" without a lengthy educational process or waiting period.

Mistake 2: You have no clear niche and you solve no pressing need. If you're offering your services to military wives, cat lovers and people with ADD, then your niche is way too broad. Zone in on one group that you're excited to help and who desperately needs what you have to offer. You'll accomplish more with a laser beam than a shotgun any day.

Mistake 3: The people you need to reach don't use the internet. Go where your people hang out. If your audience is techno phobic good ol' boys, odds are you won't reach many of them online. Find out the magazines, newspapers, and civic groups they frequent and spend your energy getting into those. If you're planning to promote your message online, make sure the people you want to reach are there! The upside is that most people are online these days.

Mistake 4: You misunderstand the mindset of your ideal customer and miss-market to them. If you have a product or service that lends to secrecy where your client is concerned, most likely viral marketing techniques won't work for you. If people have a problem that is so embarrassing they won't mention it to another person, you'll want to focus on search engine positioning for their most burning questions. People won't readily ask their neighbors questions like:

• I'm being abused, what do I do?
• How do I tell if my spouse is cheating on me?
• I think my husband might be an alcoholic, how can I tell?

But they will go to the internet to search for solutions because the internet provides anonymity.

On the other hand if you have a product/service people like to recommend to others, take advantage of that by implementing viral marketing methods that induce them to share your solutions with others.

Mistake 5: You have no product or service or only one high-priced one. People don't impulse buy high priced products from strangers online. Let's face it; you aren't Sears selling a washing machine. If they don't know you from Adam's housecat, they want interaction with you before they fork over the green. They have to build trust; and you need a proven track record of producing quality products for them to trust you. Create a funnel of products and services. Start with some free offerings, add on some low-priced products/services, then add a layer of higher priced ones, on up to platinum products that cost thousands of dollars. Don't expect people to go straight from visiting your web site to buying a product in a single step. Hook them with something of value that doesn't cost them anything and work to build a relationship from there.

Mistake 6: You aren't willing to build relationships. Business is about relationships. When you're in a business where the product you're selling is YOU, you must build relationships. Competition is too stiff in our borderless economy to skip this important step. If you're too busy or too stuffy to get to know people and allow them to get to know you, then you're going to have a hard time in business -- online or off. Online success requires that people know, like and trust you. That generally takes more time, patience, and putting yourself out there virtually than it would in the face-to-face world.

Mistake 7: You're terrified of making a mistake. Perfectionists make pitiful entrepreneurs. They're so busy trying to get something perfect that they never get anything out there. In order to be successful online, you have to put information out there . . . lots of it, in as many ways, places and formats as you can. I'm not saying to release garbage, but do the best you can and just do it! Do it now!

There you have it, the 7 mistakes that experts make when trying to deliver their message online. If you whizzed through this little test without succumbing to any of the mistakes, I'd love to talk with you. Most likely you're an expert with a message that matters, and I'd love promoting you.