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Do You Have The 'Emotional Mindset' To Sell Big Ticket Programs?
by Kendall Summerhawk
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Platinum Style Programs

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How to Charge What You're Worth and Get It!
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When I give one of my live talks, the section that gets the audience the most excited is when I walk them through how to launch their own ""Big Ticket program" (what I call a "Platinum Style Program").

Truth is, it isn't lack of skill, capability or experience that holds most coaches, speakers and trainers back from launching their first Platinum Style Program. It's their "emotional mindset."

What's an emotional mindset?

It's the belief you hold, with passion and commitment, that what you do has the power to transform the lives of your clients.

You do believe that, don't you?

You see, it works like this: a belief held that strongly creates powerful emotions within you. Those emotions then infuse you with purpose and drive to fulfill your Soul's Divine Purpose™ (that's the transformation you are passionate about helping people achieve).

Which is what I love about the whole Platinum Style Program model. There's no way you can hide out and play small, scared to expand and doubting whether people will pay you more for the same services you currently deliver.

Which is a dangerous strategy to follow anyway. Because in today's economy, if you're hiding out, playing small and just trying to get by with what you've got, your business is actually sinking.

My experience is that a business that isn't growing is actually dying. And for a business to grow, YOU have to grow first.

So what do you do when you WANT to step into "next level thinking," yet emotionally, you're feeling scared, doubtful or unsure?

To help you out, here are my three PERSONAL tips on how to create a powerful emotional mindset. What this will do for you is help you take your business "platinum" this year!

Tip 1 Keep Your Focus On Your Vision

This may sound simple, but honestly, unsuccessful soul-preneurs get so focused on the day-to-day details, they lose their emotional connection to what they're trying to achieve in the first place.

Successful soul-preneurs share their vision with their coach or mentor, who is the person that can hold the vision with them, and for them, when they sometimes lose sight of it.

I've invested tens of thousands of dollars in participating in high-end coaching programs (yes, even BEFORE I "had" the money!) simply because I knew that my mentor would help me create a bigger vision for myself and totally bust me if I lost sight of it. Since then, I've taken my business to 7-figures. Clearly this strategy has worked!

Tip 2 Follow A Step-By-Step System

You can either create your own system or use someone else's. Either way, following a system will help you feel confident and secure, knowing that you're taking steps proven to work.

Without a system, it's too easy to feel uncertain or doubtful, which sabotages your emotional mindset. Remember, all of the marketing information you're learning won't take you to your next income level if it's not backed up with confidence and clarity.

Tip 3 Get Comfortable Feeling A Bit Uncomfortable

The thing about emotional mindset is that if you stay locked into feeling comfortable then you're not growing. Successful soul-preneurs understand this, and soothe themselves with the knowledge that feeling a little uncomfortable is a natural, normal sign of growing into "next level thinking."

The best way to get comfortable growing into your richest, most powerful self is to hang out with others who are doing the same thing. This way, you not only are continually inspired, but you're continually supported as well. Trust me, that feeling of belonging will help you immensely as you up-level your business this year!

Your Emotional Mindset Connect These Dots Together . . .

Once you make the decision to create a "platinum" emotional mindset, you'll connect the dots between the information you continually learn and the results you're creating. Ignore either one and you end up empty.

Now is the time to commit to expanding your emotional mindset so that your business can grow too!

Award-winning small business expert Kendall SummerHawk is the “Million Dollar Marketing Coach.” Kendall delivers simple ways business owners can increase their fees, design lucrative services and brand their brilliance to quickly move away from dollars-for-hours work and create more money, time and freedom in their businesses. She is the author of the book, Brilliance Unbridled, and the author of many best-selling information products such as How to Charge What You're Worth and Get It!, How to Add 6 Figures to Your Business – Practically Overnight – with Lucrative, High End Platinum Style Coaching Programs, Branding with Archetypes™ and the 7 Money Mindset and Pricing Strategy Secrets of an Authentic Million Dollar Coach. Kendall happily leads a successful, 7-figure coaching company that passionately delivers her unique "money, marketing and soul" message that you deserve to be financially successful by fulfilling your Soul's Divine Purpose™ via a thriving business, and that making great money is part of your spiritual path. Visit www.KendallSummerHawk.com for free articles and free business building resources.

Contact the Author
Kendall Summerhawk
How to Charge What You're Worth and Get It
kendallteam@kendallsummerhawk.com
More Details about Platinum Style Programs here.

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