Are You an Expert on Marketing:Niche Marketing ? This spot is available. Are you an expert on this subject? You could be promoted as the official IdeaMarketers expert on Marketing:Niche Marketing. Learn how you could be listed here. Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Expert Tip: Write Your Way To Email Success Web copywriting is different than writing copy for emails. When you write copy for your email campaigns, keep in mind that you have just a few seconds to make a favorable impression. The subject line is like the headline of an ad. If your prospect says,"SO WHAT" they won't keep reading your copy. Also write your email copy like you're emailing a friend, tell a story and get to the point quickly. Long copy does work for emails. You just have to keep it moving and interesting. Get More Info Here.

Request Reprint Print About Author Email to a Friend Report Problem Related Books Does Your Message Have Substance? 3 Quick and Easy Steps to Find Out by Nancy Marmolejo Send Feedback to Nancy Marmolejo Media strategy More Details about Media strategy here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Nancy Marmolejo's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Make MySpace YOUR Space This step by step guide shows you exactly how to set up a reputable, credible business presence on the most popular social networking site around. Recommended by Internet marketing gurus Tom Antion and The Blog Squad!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Unless you're one of those Hollywood party people who are "famous for being famous" (think Paris Hilton and Nicole Richie), to stand up in the world of PR and media attention, you must have something of substance to say. Most likely, you have an idea of your expertise in your head but when was the last time you actually wrote it out and articulated it? When you explore your expertise in depth, you will unearth the substance of the message. Here is a quick and easy exercise to help you discover the substance of your message so when you go for the spotlight you'll dazzle them with your brilliance (rather than baffle them with BS, to paraphrase an old bumper sticker.) To get the most out of this exercise you'll need something to write on and a few moments to reflect. Complete the following sentences at least 10 times each. If you really want to get the most out of this, you'll complete each phrase at least 25 times. It's important that you push yourself to the finish line, even if you think you've run out of ways to phrase it. That's when the gems usually pop up. 1. I'm an expert at/in _____________________________ (complete at least 10 times) 2. My expertise helps people by _____________________ (complete at least 10 times) 3. What makes me different from other experts in my field is _________. (complete at least 10 times) Now go back and look at the answers you came up with. Did a phrase or description pop up that surprised you? When you read it back, can you own how this describes you? Put a star next to the gems that came up for you then ask yourself how you can incorporate these into the way you deliver your message or in your marketing materials. That's how substance is formed. Opportunities abound to share your expertise with the world. Right now, the media and others are clamoring for someone like you to come along with your unique perspective. Your ticket to great media coverage lies in the substance of your message- now it's up to you to go out and make it happen! Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting http://www.VivaVisibilityBlog.com Contact the Author Nancy Marmolejo Marketing: PR and Media Strategies articles@VivaVisibility.com More Details about Media strategy here. Videos You Might Enjoy on This Subject Niche Marketing for Experts Discovering a lucrative niche market for coaches, consultants, speakers, and other experts. ... More info here. Related Articles Making of Internet Marketing Skills to Make Money Offline Chi Hair Products and How To Tame Those Curls Keywords: Marketing, Visiblity, Exposure, Niche Marketing, Expert Marketing, This article has been viewed 347 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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