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The Right Stuff

Even if you're just getting started as a coach and have no clients on board yet, put on your business owner's hat every work day with 100% commitment to the life of your coaching business. True commitment means dedicating resources of time, energy, money and attention to detail.

Take Care of Your Baby

Take your business seriously. If you are only giving it ten hours a week, it will take years to "make it" professionally. You might give up before your business really takes off.

Think about it. Building a business is much like raising a child. It is a full time process. Healthy gestation is critical. Birth is laborious and joyful. The early stages of development take tremendous energy and focus. Certainly, less attention is needed in the later stages, but there are times right up through maturity that require dedication.

Treat your business like a living entity. Give it your 100% commitment. With that and these secrets, which are just simple, smart systems, success will come more easily.

1. Plan the work and work the plan. Whether in a simple Day Timer or a Palm Pilot, schedule your time and honor that schedule. In addition to coaching time slots, plan in your breaks, lunches, exercise, admin, writing and marketing time. If you have an empty calendar, you're more likely to get distracted on things that steal energy from your business. If you've recently found yourself doing things for friends and family during the business week that you didn't intend, it's probably because you have no serious plans for your coaching business.
2. Use the one touch method. Touch everything -- emails, bills, other mail, everything -- just once. Download your email, read through it, toss it, respond to it, file it -- get it out of the inbox now. When you get your mail, open it, recycle the junk, pay the bill, file the document, make the call -- whatever is required, do it now. If you use this system faithfully for a few months, you will teach yourself how to be efficient and organized all the time.
3. Tame the email monster. If you have more than ten emails in your inbox and any that are more than two days old, tame the beast or you'll slowly and painfully lose grip on your business. Email is a valuable tool if you keep your inbox cleaned out every day using the one touch method.
4. Create easy filing systems, then keep them updated. Create a backup of electronic files every day. If you like database programs to keep organized, use one for your clientele and prospective network. I prefer simple email and paper files. For clients, I have a paper file with a one page document listing out the session number, date, time, length of session, agenda topics, achievements and next steps for accountability. Keep minimal notes. Or, if you tend to write copiously, clean out notes from time to time. You'll find you rarely, if ever, return to your previous notes if you have the streamlined one page document.
5. Keep your financial books up to date or hire someone to do it. Use the one touch method here too. Balance your statements when they come in. Make entries when you write the checks or pay electronically. Quicken or Quick Books are relatively easy applications for keeping books. If you use a CPA, find out what they prefer so that you can share files electronically for tax preparation. And set up your accounting as simply as possible. If you take fees using credit cards through a system like Practice Pay Solutions that deposits directly into your account and emails a receipt to your client, then you need never write a bill or collect overdue fees.

6. Intend to get everything out of your court and onto someone else's as soon as possible. Teach yourself to be responsive with fast and thorough turnaround. Then, keep tabs on the other party. If you turned over all your content to your web designer three weeks ago and haven't heard back, that relationship needs more attention from you. Create ticklers in your scheduling program to remind you to follow up.
7. Reply to all phone calls immediately. And never later than 24 hours on business days. This will not only keep you organized, but it will win you new clients and other opportunities that slower responders don't get.
8. Follow through on networking leads within 24 hours. If you forget to follow up with the stack of leads in your pocket from the last networking meeting, you've let the lead go cold. They will remember you if you remember them in a timely way.

Apply these smart systems to your business today and watch the positive impact it has on your coaching business!

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