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But, as in so many parts of society, at an internet store, you're just a number. An order number. No one knows you -- you're just an email address.

Gee, wouldn't it be nice to be appreciated for choosing to shop at one place over another?

If you knew you were appreciated, wouldn't you go back to that marketer again and again?

Now, here's the killer question. How can you offer that kind of service?

Think about the possibility of personally greeting each customer face to face and thanking her for purchasing from you. Of letting her know she's welcome back, and you'll keep her updated about any other products she might enjoy.

Think that would bring in a few extra orders? You bet! Your backend sales could triple --quadruple --with this kind of unheard of touch.

Enter . . . quick, easy, affordable video or audio email.

Think of how you can leave your customer speechless with personalized contact!

Face to face contact reveals so much more than words! You can read a person by his facial expression, because facial muscles respond to passing thoughts and reflect your emotion. You definitely want your customers to see your empathy and kindness!

When you send a video or audio email, customers can see that you're a regular person, not some cyberspace entity. They can tell in your voice that you like them. They're put at ease about buying from you in the future.

As customer loyalty builds, you will profit. Definitely a win-win situation. They'll buy from you, refer their friends to you, and share their needs and wants with you.

Using video email is one way to exceed expectations and wow your clients-especially now while it's still fairly new. The perception will be that you run a high quality business and that you have a high quality product.

Now, you don't have to look like a movie star to use video email. In fact, the more regular you appear, the better! You seem more approachable, more available- without Hollywood hair.

With good rapport established, your customer will feel freer to share his needs and wants with you. Knowing your customer wants puts you one step ahead of your competitors who are clueless about the minds of their shoppers. Learn how to satisfy those unmet wants, and you're in the money.

And when you make a mistake, or a customer is unhappy with the way a transaction went, you can immediately show them with a video email that you are sincerely sorry, and that you're working on making it right.

That goes a long way in keeping a customer. Emails are great, but you can't tell the tone of voice someone uses in an email.

It's too easy to be misunderstood. Especially if you're selling a downloadable product that can be delivered anywhere on the planet. You're dealing with folks from different cultures, with different customs.

Finally you have the opportunity to cut through the "somewhere out there" tune of cyberspace and show your customers the kind of caring and support and appreciation they get almost nowhere else!

Imagine your customer receiving your follow-up email shortly after purchasing from your site. You're right there in front of them, thanking them for their purchase and sharing your commitment to their satisfaction. Inviting them to come back and shop again.

How do you think this customer feels? Pretty impressed.

Chances are high that he will tell his friends about your business!

Internet marketing has its limitations, but the introduction of video and audio email helps you share a friendly greeting and brighten their day with a smile. If the technology overwhelms you, then simply write a little personal thank you email to your customer. Kindness and sincere appreciation creates trust.

If you treat your customers like personal friends, not just an order number, you'll make a big impression.