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Email Marketing -- Give Your Subscribers an 'Above and Beyond' Experience by Lisa Rae Preston Send Feedback to Lisa Rae Preston Email marketingMore Details about Email marketing here.
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Ouch. Crush my first-year-teacher heart. But, here's the irony. I'd never taught before. Who were all these kids who had said I was such a meanie? The principal barely knew my name, I was that new. Ah, image is everything. Whether we like it or not. Folks are more likely to stay away and never give us the first chance to prove ourselves if they have heard a negative comment about our business. Even if we just got into town and have our sign up for all of two full minutes. So you can imagine how important it is to promote yourself to your customers and get the message out that you're honest and caring from the get-go. How can you accomplish this? Always be upfront with your customers. Don't make promises you can't keep just because you're trying to be a nice guy. Be honest and tactful. Speak sincerely. Smile. If you're feeling like your personality needs an extreme makeover, read some books on emotional intelligence and relating with others. Listen to tapes on relationships. Don't make excuses like, "Oh, that's just the way I am. They can take me or leave me." Whoa -- there's the quickest route to bankruptcy I ever heard. Your customers typically have had some unsavory experiences dealing with businesses, mostly satisfactory experiences, and next to no above and beyond experiences. All you have to do is treat your customer with genuine kindness and generosity, and you'll win them completely over. You'll be the brilliant rarity. The beacon that brings them back. Be loving and genuinely caring from the start, and you'll find even your critics softening. Create a burgeoning bank account by creating trusting relationships.
Author Box - Lisa Rae Preston is the creator of Instant Niche Emails, software that helps you create a year’s worth of relationship building, follow-up marketing messages in any niche! For her free report Insider Secrets to Follow-Up Fortunes, check out http://www.instantnicheemails.com .
Keywords: Email marketing, creating relationship, relationship marketing This article has been viewed 415 time(s).
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