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Tagged by Others: email marketing,
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Email Marketing - Crafting a Profitable Email Messageby Lisa Rae Preston Send Feedback to Lisa Rae Preston email marketingMore Details about email marketing here.
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Now some of those newsletters I just love. I file them away to read them later, week after week. I'd go ahead and open them, except that they're long and it would take a good five or ten minutes to wade through each one. So they get filed away. I guess just in case I ever have so much spare time that I feel the need to open three thousand or so back issues of newsletters. How many friends email you? A few each week? How many of those emails do you read? Every single one of them. People love hearing from folks they know! I open these friendly emails right away, and I'll bet you do, too! When creating a niche list (capturing names and email addresses from your niche website), you want to make sure you do one thing well. And that's become a friend to your subscribers. Why is that so important? First off, as illustrated above, folks open emails from people they like and feel a relationship with. If no one opens your emails, they sure can't buy your product or look at your affiliate product recommendations. Establishing yourself as a friend creates feelings of trust. Women (who spend money on the internet like it's going out of style) tend to buy more from people they truly feel a connection with. So it's in your best interest to BE a friend to these folks and guard their trust well. Imagine the money you could make with one mailing if the majority of folks on your list couldn't wait to hear from you each week. If they just loved seeing what you had to say next. And what if you had ten niche lists that loved hearing from you and trusted your recommendations??? Relationship marketing works. Create trust and connection and don't be shy about sharing your heart from time to time. Your business will not only stand out from your competition, but grow by leaps and bounds.
Lisa Rae Preston is the creator of Instant Niche Emails, software that helps you create a year’s worth of relationship building, follow-up marketing messages in any niche! For her free report Insider Secrets to Follow-Up Fortunes, check out http://www.instantnicheemails.com .
Keywords: Email marketing, list building, relationship marketing, how to write an email, niche email marketing, niche marketing This article has been viewed 1043 time(s).
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Marketing to Your Existing Customers Instead of focusing your marketing on getting new business, turn your attention to your existing customers for a change. Send them an unexpected thank you card or gift, or offer them an unadvertised bonus or special. Make it personal -- do something that lets them know they are a VIP client. If you treat all your clients this way, they will feel special -- and they'll be likely to tell someone else about you, which is ten times as powerful as any marketing message you could write for yourself!
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