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Opt In Email Marketing as a Low Cost and Effective Marketing Strategy

If you're not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don't understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, "out of sight, out of mind," is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.

Huge Profits Through Opt In Email Marketing

When an interested prospect finds your information and you give them the opportunity to opt in to your subscriber list along with a little incentive, you are in effect building a gold mine. Your list of subscribers provides you with a permission based opportunity to send information and offers on a recurring basis. It is a know fact that most sales occur after a prospect sees the information many times -- as many as 10-15 in fact. The prospect may not open all of your emails but just by virtue of the fact that they are coming across his or her email with your name and message, does not go unnoticed. You are imprinting your powerful brand and when the time is right for that prospect to act, they are more than likely to call you instead of looking around for someone else. Through your email marketing, your subscribers can also forward your email to their list -- some of whom may be the ripe low hanging fruit who is ready to act right now.

List Rental Verses Opt In Email Marketing

When you do not have an opt in list, in some cases you may want to use list rental as a method of jump starting or adding to an existing opt in email marketing list. When you rent a list from a reputable company, you do not gain direct access to that list. Instead, that company sends out your message to their subscribers who have agreed to receive information on particular subjects. The subscriber has some knowledge of the company to make it more likely that the email does not end up in junk mail or immediately deleted. But the response to such mailings is generally less than 1 percent. This means that the mailing must be sent to an extensive list and something of great interest to the market for it to be effective. List rental will never come close to replacing the value of your own permission based list of subscribers.

Building Your Opt In Email Marketing List

Besides including a form on your website, blog or social media site where allowed, there are many off line ways you can build an opt in email marketing list. If you are at a trade show, you may build a permission based list from offering a drawing at your booth for an attractive prize. As a speaker at an event, you may associate your list with a bonus offer that everyone in attendance receives. As long as you disclose your intention and have written documentation with the terms of adding someone to your list, you can effectively add them as a subscriber. Of course you must provide them with the opportunity to remove their name from your list with each email that you send. Once you create your list, you will want to import it into your bulk email marketing system.

Importing Your Opt In Email Marketing List

Most bulk email marketing companies allow you to import a list but require a double opt in registration. There are strict email marketing laws to prevent spam and failure to comply can cause a website to be blocked and black listed. Double confirmation requires the prospect to click a link that confirms their agreement to be part of that list. It is recommended that you provide a free and highly attractive incentive for your prospect to cooperate.

In the event that you already have a double opt in list of subscribers who may be your prospects or customers, it may not be desirable to ask them to confirm their permission again. Even with an attractive incentive, you may lose some of your subscribers who fail to confirm their permission in your new list. Some bulk email companies will allow you to import your list without a double opt-in, provided you can establish that the imported list is already confirmed through a double opt-in registration.

Email Marketing Tips for Your Success

These email marketing tips are intended to help you understand the value of opt in email marketing to your business success. If you have not integrated email marketing as an integral part of your marketing, you are leaving warm and hot prospects behind that are likely to become your future customers and sources of referral.