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Franchises and Email Marketingby Brian Rooney Send Feedback to Brian Rooney Franchises and Email MarketingMore Details about Franchises and Email Marketing here.
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From fast food to florists, fitness centers to automotive services, cleaners to postal centers, Franchise businesses can use email marketing to: Promote Brand Identity Communicate a consistent message Drive repeat sales Increase ROI Reduce overall costs for marketing and communications An automotive services franchise might use email marketing to inform customers of upcoming special offers. A postal center franchise might use email marketing to send billing reminders or holiday and special event announcements. A fitness center franchise might use email marketing to send out exercise tips or reminders about upcoming classes. A nutritional franchise might use email marketing to send out nutritional tips, meal plans, updates, etc... Each franchise business can easily implement email marketing strategies to build their list of local customers and increase customer loyalty through incentive programs and/or consistent quality communication. Franchises can easily create a communications calendar, set up email marketing templates complete with branding, logos, and seasonal backgrounds. Follow up messages can be stored and scheduled for future release or scheduled to go out automatically over time. Typically, monthly reminders work best for this type of communication with an increase in frequency during seasonal peaks. By implementing open rate and click-through tracking, the franchise operator can easily get a feel for how well their email marketing campaigns are converting and helping support the growth of their business.
Brian Rooney is co-founder of TrafficWave.net, LLC. TrafficWave.net provides Email Marketing tools to thousands of businesses worldwide. Visit Brian's Email Marketing Blog at http://brianrooneyonline.blogspot.com/
Keywords: Franchise, opportunity, email marketing This article has been viewed 410 time(s).
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