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Get More Clients, More Sales, with Testimonialsby Kathy Gulrich Send Feedback to Kathy Gulrich how to get testimonialsMore Details about how to get testimonials here.
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Very few marketing tools give us this kind of return on investment. Yet very few solopreneurs use testimonials effectively. (And many don't use them at all.) Why? In my experience, the biggest reason testimonials are under-utilized is that we feel uncomfortable asking for them. So let's look at building our confidence. I suggest you start by asking a slightly tougher question: "What's in it for them?" Be sure you ask yourself this question before asking anyone to write you a testimonial. Put yourself in your customers' shoes. What will they get out of writing a testimonial for you? So the next time you're a bit hesitant about asking for a testimonial, look back at this list. Forget for a moment about why you want or need the testimonial. Think instead of all the ways the person you're asking will benefit from writing one. Make the shift, and then ask for the testimonial. Walk the talk, I say. If you ask your customers for testimonials, please also be willing to provide testimonials for products, services, and businesses that you use and like. When you write them, take the time and effort to do a great job. And be sure to include your full name, along with your credentials, contact information, website address, and so on -- so that people can link from the other websites back to you. One caveat, however: Never, never endorse a product or service that you haven't actually used or that you're not totally enthusiastic about. Your positive words about a ho-hum (or worse, defective or unprofessional) product will instantly damage your credibility with your customers and prospects. Sometimes irreparably so. Make it a habit. Once you get started, you'll find that getting testimonials is actually quite easy and totally gratifying. So make a habit of asking for testimonials. Do it often. Do it consistently. And then use your testimonials to build your business!
Kathy knows firsthand the frustrations - and joys - that purchasing or selling Manhattan apartments can bring, and shares a wealth of practical experience and knowledge with her buyers and sellers. Clients are first drawn to Kathy's energy and enthusiasm, and then impressed by her hard work on their behalf. Kathy is as comfortable with "the numbers" of making a real estate deal as she is helping clients with the "softer" side of home ownership. No surprise, actually. She holds a bachelor's of art in Music from Rutgers University, and a M.Ed. in Mathematics from West Chester College in Pennsylvania. Kathy is also a best-selling author (Build Your Business with Testimonials was released in 2006); and she is a fine artist, with paintings in private and museum collections worldwide. A New York licensed Associate Real Estate Broker and an Accredited Home-Staging Specialist (AHS), Kathy brings an interesting combination of logic and creativity to everything she does.
Keywords: testimonials, testimonial, write testimonials, using testimonials, build your business, get clients, marketing with testimonials This article has been viewed 3048 time(s).
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