Tagged by Others: email list, email marketing, online marketing, Official Marketing Online Expert - Michele PW Considered one of the hottest direct response copywriters and marketing consultants in the industries today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele combines her creativity with her writing ability to solve marketing problems for her clients. She's also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers. Visit her at www.michelepw.com Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Power of a Consistent Marketing System MP3 File Relationship Marketing Strategies MP3 File Smooth Out Your Cash Flow - Avoid These Common Marketing Mistakes MP3 File Save Time and Money by Getting Clear on Your Niche MP3 File Convert Traffic into Customers MP3 File Are You Making These Mistakes When Promoting Your Expertise Online? MP3 File 5 Triggers to Turn Prospects to Clients Tweaks for Your Sales Letters Hypnotic Marketing Language

Terri Zwierzynski on email marketing"> Request Reprint Print About Author Email to a Friend Report Problem Related Books Got website visitors? 5 Steps to Get Them to Subscribe by Terri Zwierzynski Send Feedback to Terri Zwierzynski email marketing More Details about email marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author 136 Ways to Market Your Solo or Small Business™ UPDATED with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook.   25 Surefire Ways to Capture More Customers, Get More Done in Less Time... and Make More Money -- in 90 Days or Less! Proven business tips and marketing ideas for Solo Entrepreneurs: generating leads, increasing income-per-customer, and reducing wasted time and expense. FREE EBOOK!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers. Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts! The secret? Put yourself in your visitor's shoes. Here are five steps that helped me increase my own visitor/subscriber conversion rate from 2.61% to 4.44% in just eight months: Get the right visitors. Seems basic, but it's one of the most important ingredients to building a responsive list; it's also the most time-intensive task. Extra effort spent on this step will also pay off handsomely. It all comes down to making an emotional connection in your copywriting. If you have ads, links on other people's sites, articles posted on article directories, etc., does your message convince readers that you understand what they are looking for (or trying to eliminate) and have answers for them? When they then get to your website, does that connection strengthen and grow, if they are the right prospect? If you write articles or place ads promising info on how to avoid foreclosure, for instance, when they get to your site don't immediately try to sell them a new mortgage (they'll likely click away) -- instead, share your own foreclosure story and how you overcame it (they may want to know more!) In your copy, use the language your ideal prospect is familiar with -- no jargon, talk to them at their level, use the kind of words and phrases they are likely to search for. This is a very simplistic explanation of this topic. If you don't know much about keywords and copywriting -- get help with this step. Now that a visitor has found your site and stayed more than 2 seconds...it it clear to them what you want them to do next? Too many choices = confusion = click away! If your goal is to get subscribers (hint), then your home page should funnel them toward that goal. Don't send them to your "about", "coaching services", or "products" pages -- first-time visitors are unlikely to buy right off anyway (although it's ok to have navigation that lets them get to those pages if they want to). Instead, make it clear that the ONE action you want them to take is to SUBSCRIBE! They've read your copy and are interested in subscribing.Is it easy to figure out how to do so? Your form should be easy to find on the page -- even having it in a couple of places will work well. Put the form right on the page; don't make them click to get to the form (many won't bother!) Use a graphic, colors, large print, but not too busy. If visitors are likely to land on pages other than your home page (you should assume they might), put a subscription form on EVERY page of your website. On the left, near the top of the page, is a good location. WIIFT? (what's in it for them) If you aren't giving away something in exchange for their email address, why should they subscribe? Not very many folks really want another monthly newsletter or weekly tips; however, if you offer a valuable freebie, they might be willing to try it out! Be upfront about what they are getting: the format/length of the freebie, frequency of your newsletter, what type of info they should expect. A link to a sample recent newsletter (that opens in a new page, so they won't lose the page they are on) is a nice touch. Why should they trust you? No one wants more spam...so you need to assure them that their information is safe with you. Include a short statement about your privacy policy, and assure them that they can unsubscribe anytime. I also recommend asking for minimum info -- email address, and first name so you can personalize their emails. Every additional piece of info you want will decrease their likelihood of subscribing. The above steps will make it clear to your visitor/potential subscriber that you have THEIR interests at heart. That's the beginning of the emotional connection that will build your list, and ultimately, increase your income! Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business. Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less." Connect with me on FaceBook or LinkedIn, or follow me via Twitter or FriendFeed. Contact the Author Terri Zwierzynski Self Employment More Details about email marketing here. Videos You Might Enjoy on This Subject Create a Business that Fits Your Personality and Needs Michele PW at Womens Business Empowerment Summit discusses her copywriting business and how to create a business that fits your personality and needs. ... More info here. Twitter, Facebook and Podcasting Michele PW talks about using Twitter, Facebook and Podcasting to market yourself online. From the WomensBusiness EmpowermentSummit.com ... More info here. How to Tell Why Your Web Site Isn't Selling? Michele PW gives tips for identifying the problem with your web site - why isn't it selling? From the Women's Business Empowerment Summit (part 4) ... More info here. 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I Can Show You How! Keywords: website conversion, online marketing, internet marketing, ezine subscriptions, email marketing This article has been viewed 823 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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