Official Entrepreneurial Expert - Stephanie Chandler Stephanie is a small business expert and the author of FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. She is the founder of BusinessInfoGuide.com, and ProPublishingServices.com, a custom writing business specializing in electronic newsletters, information marketing, and sales copy for websites and brochures. Featured Books The Life Coach's Guide fill!) your coaching business. Learn how to choose a niche market that's ideal for you and create client winning language, while you gain tools to get out of your own way and use powerful thinking to become a TOP COACH. Grab your free advanced step today! More LEAP! 101 Ways to Grow Your Business More than 50 business owners, experts and authors reveal top strategies to help you take your business to the next level. More From Entrepreneur to Infopreneur: Make Money With Books, eBooks and Information Learn how to generate passive income by creating and selling books, ebooks, teleseminars, workbooks and other information products. Includes interviews with successful infopreneurs--Dan Poynter, Joe Vitale, Joan Stewart, Tom Antion and many others. More Working Websites for Coaches - How to persuade visitors to buy your products and services. - How to choose and manage your web designer. - How to launch your website and ezine together. ... all in one best selling, step by step guide. Make your coaching website work for you now! More 7 Secrets To eBook Authoring rategies almost always over looked that determine either a success or failure in eBook authoring. ($27 USD Value)Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from http://www.AwakenTheAuthorWithin.com. More 145 Ways to Market Your Small or Solo Business E-book packed with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook and lots of resources. More GENIUS NOW: The Mastermind Blueprint GENIUS NOW is an exact method for any group or business to achieve "uber Success" by creating genius-level events! More Audios Systems = Freedom! 7 Money Mindset Shifts 5 Ways to Use Photos and Facebook Creating and Marketing Information Products MP3 File 7 Secrets for Turning Your Ideas into Action for Creative Entrepreneurs Take Back Your Power Boost Your Biz with a Blog: It's Not an Option Anymore! Allow More Success - Pay Attention to Your 5 Energies

Request Reprint Print About Author Email to a Friend Report Problem Related Books How Strong Is Your Customer Loyalty? What AT&T and Apple Can Teach You by Michele PW Send Feedback to Michele PW AT&T, Apple, marketing strategies More Details about AT&T, Apple, marketing strategies here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese social media marketing for small business Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Michele PW's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Sales Letter Secrets: Rev Up Your Business With Copy That Sells! Imagine: Putting your marketing on auto-pilot – making money 24/7/365 and never again worrying about where your next customer is coming from. This really can be your reality – and I'll walk you through it step-by-step. (Home study course)   Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine!   Feature Articles Compassionate Business in Action... Fast Track Your Journey to Home Business Succ... Simplify Your Holidays,Stuffing is for TURKEY... Money Can Be Made on the Web... How To Use The Socratic Method To Create And ... How Does A Business Goddess Make Decisions?... Rebrand Your Company to Boost Your Bottom Lin... Cinnamon Rolls, Breast Cancer and Your Busine... Click here for more >> Apple or AT&T? I've recently run into an interesting dilemma -- will my loyalty to Apple win out against my disgust with AT&T? I admit it. I'm been a lifelong Apple lover. My parents bought the family an Apple 2E in high school. (Remember those?) The first computer I bought was a Mac Classic. I own an iPod, not a MP3 player. It's Apple all the way. There's been no turning back for me. So of course I've been salivating to get my hands on an iPhone. However, to get an iPhone means I need to do business with AT&T. Hence my dilemma. I actually tried to order the iPhones and had such a horrible experience with AT&T's customer service that what I really want to do is cancel the entire order and do something else while I wait for Apple to (hopefully) open the iPhone to more carriers. So this ends up being an interesting business lesson. Will my loyalty to Apple win out? Or will my anger with AT&T win out? But the real question is where are YOU with your business? How loyal are your customers to you? And what kind of experience do your customers get with you? Are they happy or just putting up with you? Clearly the idea here is to build customer loyalty like Apple and avoid customer service issues that turn you into AT&T. So how can you be like Apple? Well, one (big) way is to give your customers what they want. Apple's customers want cool. They want innovative. They want a product they can rely on. Apple gives them all of that and more. Your customers may not want cool and innovative (although I'm sure they want to rely on it). I mean, a computer company should be innovative, right? If you're not a computer company, then innovation may not be at the top of your customers' list. Your job is to find out what your customers want and give it to them. Do that and you'll be on the first step to creating powerful customer loyalty. Now what about the flip side. How do you NOT create the AT&T experience? Well, amazingly enough it's the same as creating customer loyalty -- listening to what your customers want and giving it to them. When you boil it down, people aren't getting what they want from AT&T. What do they want? To make it easy to do business with them. Right now, it's not. You have a problem and it's very difficult to get it resolved. How easy is it for your customers to resolve problems with you? Do you listen to them? Are you hearing the same problem over and over again or is it always a different problem? If it is a different problem, what is the common dominator? And, most importantly, if you KNOW that, what steps have you taken to fix it? It's a 2-step process. First, find out what your customers want most and give it to them. Second, find out what your customers AREN'T getting from you and fix that. That's how you can create an amazing experience for your customers and have them keep coming back to you again and again. Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com Copyright 2009 Michele Pariza Wacek Contact the Author Michele PW marketing michele@michelepw.com More Details about AT&T, Apple, marketing strategies here. Videos You Might Enjoy on This Subject Make Money: Ghostwriter & Private Label Rights Learn how to make money online or off with a ghostwriter & private label rights reports, articles, ebooks, videos and more! Presented by www.OhioHelpGroup.com ... More info here. 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