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Out of 50 potential joint venture partners that you contact about your product, offering them a generous 50% (or even 60%) commission, none of them can "fit it in!"

As you developed your product, and planned the launch, you realized that all you needed was for a few “super affiliates” to promote it, and you'd have your "six-figure month." You knew that as soon as one "guru" promoted it, all of the others would notice, and would want to promote it too.

Yet your launch fizzled! Let's look at few reasons that happens... all too often. Let's look at how you can prevent that from happening during your launch.

One of the most common reasons that the launch for a great product never really gets any support is... not coordinating far enough in advance. Often, those with the really large list will have pre-planned their major promotions over a month in advance. They get asked to promote so many REALLY good products that they can pick and choose "the best of the best." Savvy product developers know this and get a commitment to promote their products early.

If you have a product launch planned, and you want it promoted by intermediate-level or top online marketers (based on their audience size), then you really do need to let them know far in advance. Even if you don't have all of the details, lock in a launch date, and get a tentative agreement from them to promote your product.

You also need to remember that many of the large list owners already have their own product line. They could just promote their own products and have no shortage of profitable things to offer their lists. You need to approach them with this fact in-mind.

I interviewed over 40 of the "top internet marketers" for my Internet Marketing Inner Circle site. I asked them directly what the secret was to ordinary marketers landing lucrative joint venture with them. They told me, and I share all of those answers at: http://TheInternetMarketingInnerCircle.com

However, I won't force you to listen to all of the interviews (or read through the transcripts) to discover that they want you to see things from their perspective. Realize that they do have lots of choices. Some get approached dozens of times per week by people wanting them to promote new products.

Knowing this, you need to answer two big questions…

First you need to explain to potential joint venture partners why their list members would love to hear about your product from them. How would your product really improve their subscribers' lives. If you answer that question convincingly, you're ahead of 80% of the people who approach them seeking joint ventures.

The second big question that you need to answer is “Why should they choose your product instead of all of the other choices that they have?” It's not always about the money, but more lucrative commissions can help them decide in your favor. A product offering bigger commissions, a higher documented conversion rate, or residual commission is naturally more attractive.

The other thing that can really help you is to acknowledge that you're not the only one launching a new product, and then seek ways that you can coordinate your efforts better with others launching products. When two people approach the same marketer about promoting a launch in the same timeframe, someone has to loose.

Either the marketer chooses to promote your product or he chooses to promote the other person’s product. The marketer could also choose to promote both products at the same time, in which case his poor subscribers, already bombarded with too many new "must have things," lose. They generally lose when they buy two products in rapid succession and never give themselves time to really learn, and use, either.

If you band together with other marketers to "deconflict" your launch schedules, that would certainly help everyone concerned. That's another purpose of The Internet Marketing Inner Circle. Members who are planning product launches are encouraged to share their plans with other members. They are encouraged to work together setting up mutually beneficial joint ventures... instead of just operating in a vacuum, and competing head-to-head with everyone in their niche.

If you have a new product launch planned within the next 2-3 months, and you're not doing the things outlined above, you're seriously handicapping your launch. If you've taken into consideration most of the things outlined above, then you have discovered the secret to getting joint ventures with more of the super affiliates - affiliates who CAN sell a lot of your products!

Launching a new product is not as easy as it would seem at first glance. The biggest reason is that there are a lot more really intelligent people releasing a lot of terrific products these days. However, now you understand the key.