Are You an Expert on Marketing:Copywriting ? This spot is available. Are you an expert on this subject? You could be promoted as the official IdeaMarketers expert on Marketing:Copywriting. Learn how you could be listed here. Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios Ebook Tips MP3 File Afraid to Write? MP3 File Competition Tips MP3 File Expert Tip: Changing A Headline In Your Copy Can Make All The Difference In Your Response Which will get you the most response? Buy One Get One Free Half Price 50% OFF They all mean the same thing, but one will always outpull the rest by almost 4-1. Changing a headline in your direct response ad copy can boost your readership and attract more qualified prospects to buy your products and services. Use action words in your headlines and copy to entice the reader to take action. Weave a story throughout your text as you give a little information and tease your prospect into delving further into your products and services. Get More Info Here.

Request Reprint Print About Author Email to a Friend Report Problem Related Books How Your Personality Can Grow Your Business by Michele PW Send Feedback to Michele PW marketing, creativity More Details about marketing, creativity here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese copywriter promotional products Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Michele PW's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Sales Letter Secrets: Rev Up Your Business With Copy That Sells! Imagine: Putting your marketing on auto-pilot – making money 24/7/365 and never again worrying about where your next customer is coming from. This really can be your reality – and I'll walk you through it step-by-step. (Home study course)   Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough with very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read). Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality. The copy was boring (not to mention full of "we's" but that's for another day). The graphics were pretty but boring. There was no life, no energy, just flat. It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one. You see, people want to do business with people. And they want to do business with people they know, like and trust. But how will they know if they like you if they don't know your personality? If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you. Dan Kennedy said the worst mistake you can make in your marketing is to be boring. Because if you're boring, why would anyone stick around to listen to you? Life is too short and people are too busy to hang around if they're bored. They'll find something better to do with their time. But I can already hear you ask, what if they don't like me? What if I turn off paying customers or clients? And that could happen. In fact, I would say it SHOULD happen. Why should? A few reasons. First, if you're writing copy that's so vanilla to appeal to everyone, it will appeal to no one. In your quest to not turn anyone off, you also won't inspire any passion or excitement. As a result, you'll probably lose the sale anyway, because they'll probably choose someone who DOES excite them. Second, according to Peter Montoya, a good brand attracts your target market as much as it repels. Therefore, if your company isn't turning some people off, then you probably aren't reaching your ideal clients as strongly as you could be. Third, let's say some of those people who would otherwise be turned off by the personality in your brand and copy decide to do business with you. Do you really think it's going to be a good fit? If they don't like your personality, are they really going to like your products or working with you? Probably not. So you're better off repelling them to begin with. I know it's scary, especially if you've been conditioned to think business stuff should be flat and "corporate" sounding. But, the reality is, the more personality and interest you can work into your copy and your brand, the more you'll cultivate loyalty, passion and excitement from your customers. Now that you know you need to work some personality in your brand, but how do you do that? Watch your in-box, I'll provide some tips for doing that in the next issue. Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com Copyright 2009 Michele Pariza Wacek Contact the Author Michele PW marketing michele@michelepw.com More Details about marketing, creativity here. Related Articles Persuasive Writing: How to Harness the Power of the Story The Benefits of Free writing Get your look perfected with the right underwear The Many Advantages of Centerless Grinding Keywords: Copywriting, advertising, print advertising, web site writing, writing print advertising, marketing, creativity This article has been viewed 886 time(s). Does this article infringe on your copyright? 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