Are you working with clients who appreciate you, enthusiastically refer new business, and recognize the value of what you provide? Or are you desperately finding someone, anyone, to help you get by? Learn how to attract the best clients around. More Details about marketing your business here.

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If you were to plan the ideal dinner party, what type of guests would you like to invite: those who enjoy your company and value your efforts, or the ones who will push aside the food in disdain and poison the room with hostility?

Naturally you want the positive, enthusiastic dinner guests. These are people who will appreciate you, laugh with you, and most likely keep coming back to you for more fun times. As you populate your dinner parties with more of these ideal guests, the chore of preparing and planning becomes a joy. The mere thought of having people over brings a smile to your face and a bounce to your step.

Now picture your business as a dinner party and your clients as the guests.

Are you working with people who appreciate you, enthusiastically refer new business, and recognize the value of what you provide? Or are you desperately finding someone, anyone, to take on . . . even those who bring hostility, negativity, and complain about your prices?

Survival is one thing, but should it be at the expense of your joy? When you're your own boss, you're working from a place of choice. By being crystal clear on who your ideal client is, you expand that choice to work with people who brighten your life and in turn boost your revenue. Let this perfect client serve as your muse and watch your business fill and prosper.

The following three questions will help you identify the qualities you want in the perfect clients. When you get as specific as possible with these questions, you'll find it much easier to connect with these important people.

1. List all the qualities and attributes of your perfect client. This is the person who you're excited to work with and who brings total joy to your work. Here are some examples:

   My perfect client

   • is enthusiastic
   • sees my fee as a great value and pays on time
   • gets incredible results from what we do together
   • is open minded and willing to trust
   • refers reliable, wonderful people
   • makes time to implement my suggestions or products
   • appreciates the new directions I take with my business and grows with me.

2. What is a common passion that I share with my ideal clients?

   Consider these examples:

   • Committed to making a difference in the world
   • Uses green and organic products
   • Appreciates creativity, diversity, and connecting with the community
   • Loves kids and pets
   • Into vintage (or technology, or trendiness, or salsa music, etc)
   • Enjoys the outdoors

3. What tangible results do I want that will make this perfect?

   This is where you get to plug in the numbers. If you're working with enthusiastic winners who refer and love to pay you, plus you share common passions, how will that play out?

   I have

   • 2 new clients a week
   • 6 paid speaking engagements
   • 50% more revenue than previous year
   • Easy expansion into new markets
   • An amazing assistant
   • Full seminars, programs, workshops, retreats, intensives
   • A waiting list of happy people.