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How to Get Clients to Your Websiteby Rhonda Hess Send Feedback to Rhonda Hess Funnel Clients to Your WebsiteMore Details about Funnel Clients to Your Website here.
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You've done everything right so far: - Your site addresses the top challenges of your target market in a succinct and compelling way. - Your coaching services are tailor made to benefit that target market. - You have a contact form with evocative questions that will entice prospects to contact you for sample sessions. - On every webpage you have a prominently featured web form inviting visitors to sign up for your ezine, blog or other fre*ebie. - And, you've created a follow up autoresponder campaign calling prospects to action. (Oops! Haven't done these things yet? Working Websites for Coaches is a step-by-step guide to show you how.) So, now what? How do you get prospects to show up? And once you get them there how do you sell them coaching services? While it might seem complex, your role as an Internet marketer comes down to three simple things: 1. Generate leads. 2. Convert leads to sales. 3. Upsell the pre-qualified leads. Wait, you say! All this marketing and sales talk makes me wince! I understand. Honestly, I only started using those terms a few years ago myself. But it did help me focus my marketing efforts in a more successful way. So, here it is in plain English: 1. Continuously get the word out that you and your website exist. Every week post on blogs, submit articles for directories and publications that your target market reads. Always include a crisp bio that references your website. You'll be amazed how quickly your credibility soars and prospects hit your website in droves. Remember, only a few people will be compelled to contact you for coaching right away, so keep all the visitors warm by capturing their name and email address through your fre*ebie -- ezine, blog, or fre*e report. 2. Weed out the non-ideal prospects. Offer a low cost ($10 - $49) product that solves a problem for your target market. Fre*e things lose their appeal after a while. When prospects are willing to make a small investment they become ideal prospects. Warmed up to your style, they are more willing to consider your coaching. We know this -- few unqualified leads will actually buy anything. That's okay. This is a weeding out process. After all, you don't want to offer your expensive time to just anyone -- you want ideal clients. 3. Step up your marketing to these ideal prospects. Offer your one-on-one and group coaching plus higher priced products using high touch approaches such as teleclasses and presentations to this pre-qualified group. Your sales conversion will improve because you're not wasting time on the individuals who will never buy anything. With a system like this (called a Marketing Funnel) it's easier and easier to fill your practice. *****
©2008, Bubbling Well Inc. – Rhonda Hess All rights in all media reserved. Rhonda Hess is Founder of Prosperous Coach™, a membership community to take your coaching business from startup to prosperity. Her mission is to help coaches discover the thrill of charging what they’re worth and making it big in coaching on their own terms. Her premier program – The Coach's Power Path™ – takes all the guesswork out of how to get clients and build a financially successful coaching business. Whether you are an Emerging Coach or Established Coach, the Power Path walks you step by step through exactly what to do, how and when, so you arrive quickly at your next level of coaching success. Prosperous Coach has a library full of pinpointed articles which deliver practical tips that coaches can apply right now. Rhonda’s ezine – Coaching Business Strategies – and blog – -- and blog -- Rhonda Hess Online – bring fresh solutions to coaching business struggles, and provide links to proven resources. Her ebook, Working Websites for Coaches, is the single best guide available to help coaches write content that pre-qualifies ideal clients, manage the web design process, and launch a lead-generating ezine. Rhonda co-authored the Coach Training Accelerator, a best selling self-study program, and also designed the Certified Coach Program, the world class live training program for Coach Training Alliance. As Senior Trainer, she has personally trained over 500 coaches through CTA. Rhonda holds certifications with Coach Inc, International Coach Federation and Coach Training Alliance. For more information about The Coach's Power Path and Rhonda's other resources for professional coaches visit www.prosperouscoach.com. Take Rhonda's free assessment and find out what it takes to be a prosperous coach. Get your free copy of Seven Proven Strategies to Become a Top Coach Today! http://www.prosperouscoachblog.com
Keywords: Websites, Clients, Business, Success, Opportunities, Marketing, Successful, Internet, Coach, Mindset, Thinking, Motivation, Questions This article has been viewed 284 time(s).
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