Official Branding and Naming Expert Phillip Davis Successful branding requires more than mental effort... it requires an element of brilliance. Why? Because brilliance produces clarity. And clarity attracts more customers - the type of customers that naturally love your products and services. Learn more about Phil Davis and branding and naming at Tungsten Brand Marketing Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Anatomy of a WOW MP3 File Creating a WOW Mindset with Focus MP3 File It's the Love: Finding Your Focus MP3 File Do You Have the Strength to Resist? MP3 File Align Your Business And Attract Customers Like a Magnet! MP3 File Finding Focus in Life and Business MP3 File

Request Reprint Print About Author Email to a Friend Report Problem Related Books How to Keep Your Company Branding Current (And Profitable!) by Phillip Davis Send Feedback to Phillip Davis company branding strategies More Details about company branding strategies here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Phillip Davis's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and "different-er" than before. Take mobile texting for example. All three of my teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly known as "making a phone call"). But they are the new norm, the reality of the marketplace. They are adapting to new ways of connecting, new methods of networking. They are not doing it "wrong," or inefficiently. They are simply doing it differently. And that's what constitutes change. A speaker at a business meeting I attended a few years back shared that 40 percent of the average business's revenue stream would be coming from an entirely new source in five years. That was an amazing statistic to me. Yet most businesses are operating based on old models and old ways of doing business. So the question I have for you this month is exactly that . . . "What is your new revenue stream?" What is it that you can build, develop, create or extend that would keep your company and your products relevant to the market? For clues, look at what you already do well and ask yourself if there's a better way to deliver those same benefits. Encyclopedias did not go out of fashion because information was no longer needed. They became obsolete because of the way they delivered the information. The same holds true for everything from cassette tapes to typewriters. Those who hold tightly to the current way they deliver products and services will most likely miss the innovations that emerge in how they are delivered. We will always need energy in order to move from point A to point B, but will it necessarily be in the form of gasoline? Or will it shift to wind and solar? Or garbage, grain, water and manure? If you're wondering what this has to do with branding, quite simply, it has everything to do with it! Your brand is the core benefit, your key promise, one that you consistently deliver to your customer. The good news is that they still want that benefit, but the method in which they want it is subject to change. Are you aware of that shift? If so, how are you responding? How can you extend your current brand so that it remains the consistent provider of your core benefit? These are the important questions that can lead to substantial company growth in the long haul. Adapt and you will continue to thrive. The world needs your services or you wouldn't have a current business -- just look for new ways to provide these services. Viewing change in this light is often less threatening, and more rewarding, than living in constant resistance to what is evolving around us. So discover new ways to expand and serve your customers' needs by extending your brand's promise. You'll find it's often a change for the better. Phil Davis is President of Tungsten Branding. Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a business naming and branding consultant. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina Website: http://puretungsten.com Contact the Author Phillip Davis Branding Phil@PureTungsten.com More Details about company branding strategies here. Videos You Might Enjoy on This Subject Do What You Love - Your Success Depends Upon It Branding and Naming expert, Phil Davis discusses the importance of finding your niche/focus. It all comes down to the love. What do you love doing and who do you love serving? ... More info here. Branding and Naming - The White Squirrel Festival Interview with Phil Davis of www.PureTungsten.com about the origin of the White Squirrel Festival in Brevard, NC. How it all got started and the lessons one can learn about naming and branding from th ... More info here. Related Articles Successful Promotional Products Promotional Products are all the Rage Have You Ever Given Your Child A Wooden Toy Keywords: company naming, branding strategies, company branding This article has been viewed 1071 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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