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How to Screw Yourself Up on Social Networking in No Time Flatby Michele PW Send Feedback to Michele PW internet marketing business entrepreneurMore Details about internet marketing business entrepreneur here.
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I'm sure there are more of these stories, but you get my point. Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers. So what do these stories have in common? Simple -- the person forgot social networking was public. And that's the point of today's article. What you do on social networking is public. Now, I know that sounds obvious but, like most obvious things, it gets overlooked. And it's easy to see why. I mean, half the time (or even more) you get no response to things you do on Twitter or Facebook. So it's easy to start thinking no one's watching. And the moment you slip and think no one is watching, no one cares, that's when it bites you. You think you can say whatever you want and you do, only to discover much to your dismay that people really ARE paying attention. The same thing that makes social networking such a powerful networking tool is the same thing that can ruin you. Remember, your biggest strength is your biggest weakness. And that's true here as well. The power social networking has to get your name out there in a big way can also replicate your unfortunate choice of tweets or posts in a big way and ruin your reputation faster than you can say "to tweet or not to tweet." Now, I'm not saying you should run scared of social networking. This isn't about you agonizing over every comment, tweet, post, etc. you put out there. This is about being smart. It's about never forgetting you're dealing in a public arena and people are paying attention, even if there are days where you wonder where all that social networking love went. And if you DO screw up and say something you shouldn't? Well, depending on what exactly it was, you might have to do some damage control and/or just come to grips you've put a black mark on your reputation and have to do some cleaning up. You CAN come back; it might not be easy or fun, but it doesn't have to be the end of the world either.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com Copyright 2009 Michele Pariza Wacek
Keywords: social networking, twitter, small business marketing strategy, social network marketing, online marketing strategies, strategic internet marketing This article has been viewed 464 time(s).
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