Official Branding and Naming Expert Phillip Davis Successful branding requires more than mental effort... it requires an element of brilliance. Why? Because brilliance produces clarity. And clarity attracts more customers - the type of customers that naturally love your products and services. Learn more about Phil Davis and branding and naming at Tungsten Brand Marketing Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Anatomy of a WOW MP3 File Creating a WOW Mindset with Focus MP3 File It's the Love: Finding Your Focus MP3 File Do You Have the Strength to Resist? MP3 File Align Your Business And Attract Customers Like a Magnet! MP3 File Finding Focus in Life and Business MP3 File

Request Reprint Print About Author Email to a Friend Report Problem Related Books How to Sell Service Packages by Kendall Summerhawk Send Feedback to Kendall Summerhawk small business marketing More Details about small business marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Kendall Summerhawk's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Brilliance Unbridled Engaging, artful, spirited and comprehensive. Readers will quickly find their own unique brilliance in this new look at the world of business entrepreneurship.   How to Charge What You're Worth and Get It! Why settle for less when you KNOW you're worth MORE? Kendall Summerhawk will show you how to quickly and easily charge 20-30-40 percent (and more!) than you do right now (plus reveal the simple secrets to raising your fees that NO ONE else is telling you) so you can confidently charge what you're worth and get it!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> One of the strategies I've been nagging everyone about lately (yes, I do mean nag--with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok. Yes, you need to create packages. Yes, those packages will include a list of features (think the "mechanics" of what you do here). But that's not what your clients are buying. What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C? You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. If you're a designer, they don't care if they get eight hours of your time or ten. What they care about is getting what they want! The coaching client wants to achieve their goals or make important decisions in their life/business. The organizing client wants to see their floor and desk top for the first time in months. The design client wants a marketing package that grabs attention. For example, when I designed my HorseWise Brilliance Unbridled V.I.P. program and the Success Circle Coaching Club, I looked carefully at the results each one delivers. Both offer similar strategies but the Success Circle is more of a do-it-yourself program (with an abundance of my mentoring and coaching) while the V.I.P. program delivers a very specific result in a very specific period of time (and a pickup truck load of my time, attention, and expertise). The difference between these two offers is distinctive enough to warrant an equally distinctive difference in the investment, and that's precisely the point. When your packages clearly offer distinctive results your prospective clients are equally clear as to which one is right for them. Suddenly, their decision becomes easy to make -yeah! My request for you this week is simple...and profound. I'm asking you to visit your packages with your "results glasses" on. Spell out exactly what is different for your clients as a result of purchasing that package (for the time being, please ignore the mechanics of how you deliver these results). Do this for each of your packages. I bet you'll easily create a list of results each package delivers, which is step 2. Start writing each result each package will become famous for. Now, take one more look at your packages. What is distinctively different about one over the other? Think in terms of tiers, meaning that each package builds on the one before it, up to your "platinum" or "V.I.P" offer. Congratulations! Now that you're clear about the distinction in results between each package, you'll find gaining the attention and interest of new clients tons easier. Really! Oh, and in case you're wondering about those pesky features. Yes, you can talk about them, but ONLY after your client has told you which package they are excited about. You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Kendall@KendallSummerHawk.com Copyright 2006 - 2009. All Rights Reserved. Small business expert and author Kendall SummerHawk is the “Horse Whisperer for Business.” Kendall delivers smart, simple ways entrepreneurs can brand, package and price their services to quickly move away from “dollars-for-hours work” and create more money, time, and freedom in their businesses. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at: http://www.kendallsummerhawk.com Contact the Author Kendall Summerhawk How to Charge What You're Worth and Get It kendallteam@kendallsummerhawk.com More Details about small business marketing here. Videos You Might Enjoy on This Subject Do What You Love - Your Success Depends Upon It Branding and Naming expert, Phil Davis discusses the importance of finding your niche/focus. It all comes down to the love. What do you love doing and who do you love serving? ... More info here. Branding and Naming - The White Squirrel Festival Interview with Phil Davis of www.PureTungsten.com about the origin of the White Squirrel Festival in Brevard, NC. How it all got started and the lessons one can learn about naming and branding from th ... More info here. Related Articles Successful Promotional Products Promotional Products are all the Rage Have You Ever Given Your Child A Wooden Toy Keywords: small business marketing, branding, selling This article has been viewed 305 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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