Are You an Expert on Marketing:Planning & Implementation ? This spot is available. Are you an expert on this subject? You could be promoted as the official IdeaMarketers expert on Marketing:Planning & Implementation. Learn how you could be listed here. Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios Communicate with Potential Clients MP3 File Marketing Methods Create Relationships Through Workshops Expert Tip: Three Social Networking Essential Tips for Solo Entrepreneurs 1) Set up a schedule, with a maximum amount of time you want to spend on social networking conversations each day. Without a limit, you can spend hours on a site like Twitter! 2) Create Google Alerts (http://www.google.com/alerts) and Tweetlater keyword alerts (http://www.tweetlater.com/) on keywords that people in your target market would be posting about. Use the results to find new people to follow and friend. 3) Share a lot of great free information -- content is king in Social Networking! Find resources, articles, blog posts, and retweet information that your target market would find valuable. Social Networking: Top 10 Tips for Twitter Success Get More Info Here.

Request Reprint Print About Author Email to a Friend Report Problem Related Books How to Stand Out by Adam Urbanski Send Feedback to Adam Urbanski branding your business More Details about branding your business here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you? How do you differentiate yourself? With the explosion of service businesses it should be your top concern - to set yourself apart from the pack. The trick is to be one in a million, not one of the million. In marketing jargon it's called a Unique Selling Proposition (USP). I call it a HUB - Hot Undeniable Benefit of doing business with you. Your HUB sets you apart from the crowd. It tells your clients why you are special. And it answers their biggest question: "Why should I do business with you instead of anyone else?" Try this little exercise. Take a look at your promotional materials. Do they say things like: - best service, - in business since 1291 B.C. - newest technology, - best trained, - fastest delivery, - friendly smiles, - we do it right the first time, - professional service - and so on. You get the point, right? These are useless platitudes that don't communicate your uniqueness. Even worse - all of your competitors say it too! So how do you go about discovering your HUB? If you work in a competitive industry it may be virtually impossible to set yourself apart based on what you do. But you can always find something unique about how you do it. Do you cater to a specific group of people? Are you expert in addressing a specific issue? Do you guarantee your work? Finally, there is one thing in your business that no one else can duplicate - YOU! So don't be afraid to give your business or practice a little personality. Here is a winning tip: look for unresolved problems in your industry and become an expert in providing a solution. That is exactly what a small parcel delivery company called FEDEX did. Do you know their HUB? It is: "When you absolutely, positively need it overnight - guaranteed." Funny thing is they are no longer the only company doing it, but they offered it first. Discover your HUB, state it in all your marketing messages, and see your business turn into a client magnet! The author, Adam Urbanski, teaches service professionals and business owners how to develop better marketing strategies to increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com. Once a year, in November, Adam hosts Attract Clients Like Crazy Boot Camp designed specifically to teach entrepreneurs effective marketing strategies. www.attractlientslikecrazy.com Contact the Author Adam Urbanski marketing adam@themarketingmentors.com More Details about branding your business here. Videos You Might Enjoy on This Subject Marketing Coaching For Services Companies Mark Satterfield of Gentle Rain Coaching explains how to get more new clients with no cold calling or hard selling. ... More info here. Getting Clients By Differentiating Your Services Marketing help if you struggle with differentiating your services from the competition when trying to get more new clients. Create your USP with these 5 questions. ... More info here. Can this marketing idea really get you more new clients? Marketing help if you struggle with differentiating your services from the competition when trying to get more new clients. Create your USP with these 5 questions. ... More info here. Marketing Tip for getting more new clients Get more new clients and grow your business. Free marketing tip shows you how to turn lead generation into more sales. ... More info here. Related Articles Buy Guitars History Of The Electric Guitar Finding Cheap Office Equipment Doesnt Mean Settling For Less Keywords: Marketing Strategy, Marketing Strategies, Small Business Marketing, Marketing Consulting, Marketing Services, Markeitng Ideas This article has been viewed 880 time(s). 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