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Official Entrepreneurial Expert - Stephanie Chandler
Stephanie is a small business expert and the author of FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. She is the founder of BusinessInfoGuide.com, and ProPublishingServices.com, a custom writing business specializing in electronic newsletters, information marketing, and sales copy for websites and brochures.

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start a used bookstore How to Start and Run a Used Bookstore
by Stephanie Chandler
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start a used bookstore

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Books by this Author

From Entrepreneur to Infopreneur: Make Money With Books, eBooks and Information
From Entrepreneur to Infopreneur: Make Money With Books, eBooks and Information
Learn how to generate passive income by creating and selling books, ebooks, teleseminars, workbooks and other information products. Includes interviews with successful infopreneurs--Dan Poynter, Joe Vitale, Joan Stewart, Tom Antion and many others.

 

How to Start and Run a Used Bookstore
How to Start and Run a Used Bookstore
Written by the owner of Book Lovers Bookstore in Sacramento, CA. Spiral-bound workbook with sample business plan & loads of great information!

 

LEAP! 101 Ways to Grow Your Business
LEAP! 101 Ways to Grow Your Business
More than 50 business owners, experts and authors reveal top strategies to help you take your business to the next level.

 

Marketing Your Business Online: Easy & Affordable Internet Marketing Strategies
Marketing Your Business Online: Easy & Affordable Internet Marketing Strategies
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The Author’s Guide to Building an Online Platform: Sell More Books!
The Author’s Guide to Building an Online Platform: Sell More Books!
If you want to sell more books online, this book covers easy and affordable strategies including establishing yourself as an expert, building a high-traffic website, leveraging online media, social networking and more. You will also receive dozens of online resources and learn how to dazzle big publishers and agents. This is the essential guide to marketing and selling your books online!

 

The Business Startup Checklist and Planning Guide:
The Business Startup Checklist and Planning Guide:
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In 2003 I kissed off corporate America and opened a used bookstore in Sacramento. It was an exciting and educational experience to build a 2,800 square foot from the ground up! Here are some lessons learned from the experience:

START ACQUIRING INVENTORY NOW

Used book buyers are browsers. They want to see variety in their choices and quality is important. The sooner you can begin building your inventory, the better. To acquire starting inventory visit thrift stores, garage sales and charity book sales. You can always make an offer to buy large lots of books in bulk.

Another great way to find books is to place free classified ads on Craigslist.org. Make sure your ad is specific and that you only seek big quantities of books. You don't want to schlep all over town to purchase a handful of books at a time (unless they are great collectibles).

LOCATION, LOCATION, LOCATION

Though some used bookstore shoppers will go out of their way to find you, your best bet is to locate your store in a high-traffic area to encourage walk-in traffic. The challenge is finding a great location at the lowest possible rent so start your search early.

GET HELP WITH COMMERCIAL REAL ESTATE

When negotiating a lease on a retail location, it's best to leverage a broker who specializes in commercial real estate. There are many terms and negotiation points in contracts that you can't be expected to understand so you will want an ally on your side. The broker should not charge you a fee as he/she will be compensated by the leasing company when you close the deal.

PLAN A MARKETING BUDGET

You can't expect to turn on the open sign and fill your store with shoppers! A good marketing budget is essential for the first six months to a year in order to get your store as much exposure as possible. It typically takes six to eight exposures to a product or business before a consumer decides to act, so your potential customers need to be reminded of your store repeatedly.

SELL BOOKS ONLINE

Most successful brick and mortar used bookstore owners will tell you that selling books on the Internet is a critical revenue stream. When you're making your living selling $4 paperbacks, you want to find as many revenue opportunities as possible. Amazon.com, Abe.com, Half.com and eBay are all potential sales channels. Instead of waiting until your store is open, consider selling books on these sites now! This is a great opportunity to help you learn about the book market even before your store is open. And if you set up a proper home-based business, you can even reap some great tax benefits.

HOST EVENTS TO DRIVE SALES

Book signing events are a great way to bring new people to your store. Search online to locate authors in your area. Encourage them to help promote their events to everyone that they know. Your store will become a favorite in your local writing community if you can support local talent (add a special shelf for local authors). Most book signing events last two or three hours. Give the author prime real estate in the store, ideally at a portable table placed near the front of the store. If you can hold events like these each week, you will position your store for great success.

ABOUT THE AUTHOR: Stephanie Chandler is an author of several business and marketing books including “How to Start and Run a Used Bookstore,” which details the steps she took to build a successful bookstore business. For additional resources on bookselling and starting and running a used bookstore, visit her site: http://www.businessinfoguide.com/bookstore.htm.

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Stephanie Chandler
Small Business/Entrepreneurs
More Details about start a used bookstore here.

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