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How to Start and Run a Used Bookstoreby Stephanie Chandler Send Feedback to Stephanie Chandler start a used bookstoreMore Details about start a used bookstore here.
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START ACQUIRING INVENTORY NOW Used book buyers are browsers. They want to see variety in their choices and quality is important. The sooner you can begin building your inventory, the better. To acquire starting inventory visit thrift stores, garage sales and charity book sales. You can always make an offer to buy large lots of books in bulk. Another great way to find books is to place free classified ads on Craigslist.org. Make sure your ad is specific and that you only seek big quantities of books. You don't want to schlep all over town to purchase a handful of books at a time (unless they are great collectibles). LOCATION, LOCATION, LOCATION Though some used bookstore shoppers will go out of their way to find you, your best bet is to locate your store in a high-traffic area to encourage walk-in traffic. The challenge is finding a great location at the lowest possible rent so start your search early. GET HELP WITH COMMERCIAL REAL ESTATE When negotiating a lease on a retail location, it's best to leverage a broker who specializes in commercial real estate. There are many terms and negotiation points in contracts that you can't be expected to understand so you will want an ally on your side. The broker should not charge you a fee as he/she will be compensated by the leasing company when you close the deal. PLAN A MARKETING BUDGET You can't expect to turn on the open sign and fill your store with shoppers! A good marketing budget is essential for the first six months to a year in order to get your store as much exposure as possible. It typically takes six to eight exposures to a product or business before a consumer decides to act, so your potential customers need to be reminded of your store repeatedly. SELL BOOKS ONLINE Most successful brick and mortar used bookstore owners will tell you that selling books on the Internet is a critical revenue stream. When you're making your living selling $4 paperbacks, you want to find as many revenue opportunities as possible. Amazon.com, Abe.com, Half.com and eBay are all potential sales channels. Instead of waiting until your store is open, consider selling books on these sites now! This is a great opportunity to help you learn about the book market even before your store is open. And if you set up a proper home-based business, you can even reap some great tax benefits. HOST EVENTS TO DRIVE SALES Book signing events are a great way to bring new people to your store. Search online to locate authors in your area. Encourage them to help promote their events to everyone that they know. Your store will become a favorite in your local writing community if you can support local talent (add a special shelf for local authors). Most book signing events last two or three hours. Give the author prime real estate in the store, ideally at a portable table placed near the front of the store. If you can hold events like these each week, you will position your store for great success.
ABOUT THE AUTHOR: Stephanie Chandler is an author of several business and marketing books including “How to Start and Run a Used Bookstore,” which details the steps she took to build a successful bookstore business. For additional resources on bookselling and starting and running a used bookstore, visit her site: http://www.businessinfoguide.com/bookstore.htm.
Keywords: used bookstore, bookstore, book selling, start a bookstore, sell books, used books, open a bookstore This article has been viewed 2725 time(s).
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