 "Your Online PR and Free Content Source" Submit Your Articles, Press Releases, and Books/Ebooks, Get Free Content |
|
|
"Your Online PR and Free Content Source" Submit Your Articles, Press Releases, and Books/Ebooks, Get Free Content |
|
Featured Books
GENIUS NOW: The Mastermind Blueprint
|
Why Booklets Are Better Than Catalogsby Frank Salsa Send Feedback to Frank Salsa If you are debating whether to print boMore Details about If you are debating whether to print bo here.
Booklets inform, while catalogs sell In order to make a good decision as to whether to print booklets or print catalogs, you have to know the fundamental difference between the two products. Booklets are designed to inform the reader. Generally, they are more in depth than even a brochure would be. They can be used to give a history of the company, highlight all of the features of a new product, or specify rules and regulations of your company. Catalogs, on the other hand, have the main purpose of trying to sell to the reader. Catalogs generally feature several products, with a short description and pricing information. The goal of a catalog is to encourage someone to buy the product or service, and it will detail precisely how they should do it (such as fill out a mail-order form, visit a website, or visit your store). While catalogs will contain some descriptions, in general they are very brief and not as thorough as the descriptions that would be included in a booklet. Booklets allow you to spark interest in a product or service Generally speaking, catalogs are useful for customers who already know about your products and services. They are ideal for customers who need to be reminded about your goods or who may be interested in seeing additional related products. They can be also be useful if you are having a special sale or promotion that you would like to share with your customers. Catalogs generally only have room for a paragraph at most about the product or service offered. In contrast, booklets can be much more in depth about a product -- including the history, key design elements, pricing, and more information. You can also include more graphics and images than you could in a catalog, which usually only offers one or two views of a product. With a booklet, this means that you can give customers all the information that they need. If you have a new product or service, or are trying to reach an entirely new customer base, then booklets are definitely an excellent choice. More flexibility Since catalogs are designed to sell, you will find that the style and layout from one catalog to another will remain very similar -- product images and descriptions, prices, and information on how to order. Because a set amount of information has to be included, you will find that many catalogs will be the same size and shape. Because booklets can be used for a wide variety of purposes, you will find that the design elements can change accordingly. This gives you more flexibility in layout, size, images, and more that you can include. You can be as creative with your presentation as you need to be, allowing your company to reach an even broader audience than you could otherwise. Make sure your brochures create the best impression for your company. Learn about PsPrint's booklet printing and brochure printing services that can help you leverage your marketing investments for maximum returns.
Keywords: If you are debating whether to print booklets or catalogs with your marketing dollars, you may want to take a second look at booklets. Ther This article has been viewed 8 time(s).
Does this article infringe on your copyright?
IdeaMarketers.com
|
|
Architecture/ Construction Business
|
Entertainment
Computers/Tech |
Computers/Tech Education
Finances/Money
|
Home/Family/Parenting
- Arts/Crafts - Emergency Preparedness - Interior Design/Decorating - Family/Family History - Flowers - Food - Gardening - Holidays - Marriage - Moving - Parenting Children - Parenting Teens - Pets - Recipes
Home Improvement |
Humanities/Writing
- Humanities - Academics - Cultures - Education - Ghostwriting - Writing Self-Help/Lifestyle
|
Marketing
News
Political
|
|
SheLovesGod
| Books
| Create A WOW
| I Am Joyful
| SyndicatedWriters |
ReadyToPublish |
EzineBuilder |
Good News |
LocateACoach
|
|
Media Room -
For Writers -
Writer Signup -
Get Content -
Info Desk -
About
IdeaMarketers is a Project of Pehrson Web Group |
Please Note: IdeaMarketers is a free-forum where
anyone may sign up for a free writer account or publisher account and post. It is always up to the
discretion of the visitor to decide about anything mentioned on the service. We do not personally
endorse any company, person, product or service listed on our site unless we explicitly say we are endorsing them.
Forget Balance: Be Available Working from home while raising five teenagers has taught me to just forget the idea that there would be anything resembling "balance". My wife and I homeschool all five of our kids. I coach a basketball team and we are constantly going back and forth to practices, music recitals, etc...
Add to that schedule the challenges of running two businesses from home and being a freelance musician and the concept of "balance" goes right out the window.
Instead, I tend to focus on what I call the "golden moments": Those impromptu interactions with the kids, being able to grab lunch with my wife 'just because', taking off early to coach a basketball game, spending the morning helping my son find vending machines for his vending business, etc...
Some days, I may be working late at night. Or I may have to get up a little earlier to get the work done that I missed the day before.
The joy and satisfaction of just being there and being present with my family is worth the bizarre schedule and somewhat unorthodox approach to working. I wouldn't trade it for the world.
Contact the Author
