Tagged by Others: email list, email marketing, information product, marketing plan, online marketing, Are You an Expert on Marketing:Planning & Implementation ? This spot is available. Are you an expert on this subject? You could be promoted as the official IdeaMarketers expert on Marketing:Planning & Implementation. Learn how you could be listed here. Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios Communicate with Potential Clients MP3 File Marketing Methods Create Relationships Through Workshops Expert Tip: Don't Forget The ACTION in Attraction! Don't forget that ACTION is a part of the word "Attraction". We can create happy thoughts, work up positive feelings, envision the ideal customer, and even create vision boards for high sales figures, swelling bank accounts, and all the things that we will buy with our profits. But without adding the actual action to the overall process, we're really doing nothing more than day dreaming. For me, the action step isn't about "forcing" what I've attracted but it is my way of saying to the universe, "I am expecting to receive what I have asked for and I am proving that by taking these steps to prepare myself to receive it." As I write my ad copy, create my email messages, and follow-up with prospects, I do it with a sincere gratitude and expectation that the steps I am taking are working to manifest the intentions I have set in my mind. Free report shows you how to boost sales with autoresponders Get More Info Here.

Terri Zwierzynski on information products"> Request Reprint Print About Author Email to a Friend Report Problem Related Books Information Product Marketing Strategy: Give Away What You Know (and Lots of it!) by Terri Zwierzynski Send Feedback to Terri Zwierzynski information products More Details about information products here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author 136 Ways to Market Your Solo or Small Business™ UPDATED with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook.   25 Surefire Ways to Capture More Customers, Get More Done in Less Time... and Make More Money -- in 90 Days or Less! Proven business tips and marketing ideas for Solo Entrepreneurs: generating leads, increasing income-per-customer, and reducing wasted time and expense. FREE EBOOK!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise -- knowledge, skills, methods -- are your most valuable assets. By taking your expertise and packaging it in various information products, you can sell your expertise 24/7/365. So if your knowledge, skills and methods are your most valuable assets, why in the world would I suggest that you give it away as a marketing strategy?? Because giving away your expertise lays the foundation for multiple streams of income. Why this works: Access to lots of free information is already available and potential customers expect to find it. Making your expertise available enables your *ideal* customers to find you -- among all the free information available, they need to hear it the way *you* say it. Having information that tells them what they need to do isn't the problem for most customers -- implementation is where they need help. Once potential customers have found your free information, make it easy and enticing to sign up for your email list. Now you've laid the foundation to build a trust relationship, and can start offering them the help with implementation they so desperately need -- and will pay for. Giving it away effectively and profitably Use multiple channels and formats. For instance, give away information on your blog, in articles posted on other sites, in free giveaway ebooks, in audio teleclasses and excerpts. Get something in return when possible. Encourage blog visitors to sign up for blog updates via email. Put a subscription box to your newsletter on every page of your website (particularly where you post your newsletters, etc.) For bigger "chunks" of information like ebooks and audios, require that they sign up for your newsletter to get these free information products. In ebooks, make a link to your website prominent at the bottom of each page. Make the give-away process hands-free. Use an autoresponder to handle signups and instant download delivery for your giveaways. Once it's set up, it costs you no more to give away a thousand than it does the first ten. Plus, potential customers get instant gratification. Leverage from one format to others. Write a blog post. Add more details and turn it into an article (to post on your site, use in your newsletter, and submit to other sites). Take a series of articles and turn them into an ebook. Engage someone to interview you about the content of your ebook and record it. Get help where possible and practical. You can hire a ghostwriter to write articles for you. Your VA can take existing articles and put them into an ebook format and set up the autoresponder and download capabilities. Recordings of classes and interviews don't need to be professionally done when given away for free; many bridge services offer recording capability. More about information product marketing here. Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business. Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less." Connect with me on FaceBook or LinkedIn, or follow me via Twitter or FriendFeed. Contact the Author Terri Zwierzynski Self Employment More Details about information products here. Videos You Might Enjoy on This Subject Marketing Coaching For Services Companies Mark Satterfield of Gentle Rain Coaching explains how to get more new clients with no cold calling or hard selling. ... More info here. Getting Clients By Differentiating Your Services Marketing help if you struggle with differentiating your services from the competition when trying to get more new clients. Create your USP with these 5 questions. ... More info here. Can this marketing idea really get you more new clients? Marketing help if you struggle with differentiating your services from the competition when trying to get more new clients. Create your USP with these 5 questions. ... More info here. Marketing Tip for getting more new clients Get more new clients and grow your business. Free marketing tip shows you how to turn lead generation into more sales. ... More info here. Related Articles Buy Guitars History Of The Electric Guitar Finding Cheap Office Equipment Doesnt Mean Settling For Less Keywords: business, marketing, information marketing, information product This article has been viewed 1187 time(s). Does this article infringe on your copyright? 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