Official Visibility Expert - Nancy Marmolejo Nancy Marmolejo is an award winning entrepreneur and recognized expert in the areas of small business marketing, work life balance, and creative thinking. She now helps other entrepreneurs stand out, get noticed, and get more business as sought after, recognized experts. Get Nancy's 7 part free audio course by visiting www.VivaVisibility.com Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More

Request Reprint Print About Author Email to a Friend Report Problem Related Books Is Fear of Your Target Market Hurting Your Business? by Nancy Marmolejo Send Feedback to Nancy Marmolejo visibilty OR public relations More Details about visibilty OR public relations here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Nancy Marmolejo's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Make MySpace YOUR Space This step by step guide shows you exactly how to set up a reputable, credible business presence on the most popular social networking site around. Recommended by Internet marketing gurus Tom Antion and The Blog Squad!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Perhaps you've heard the phrase "the riches are in the niches" when it comes to marketing your business. The strategy is to find a select target market and be their everything. According to conventional visibility techniques, this is a winning strategy. But it can only take you so far. If your area of expertise involves sharing your philosophy or mindset, then you may find yourself up against the wall when you market yourself solely to an industry or demographic. It's really simple: just because someone does a particular job or satisfies a few general descriptions doesn't mean she'll agree with you or feel a connection to your message. To avoid offending, you play it safe and dilute your message so you don't stand out as an oddball to your target market. That is a surefire recipe for blandness and NOT a way to stand out and sizzle as an expert. If you really want to claim the title expert, then you must be able to stand behind your message without fear of disapproval. In a conversation with an already well-known client, we discovered that she still had a fear of people judging her message or disapproving of her. This fear got even deeper as she tried to put more of her real self into her presentations. Her mental roadblock prevented her from branching out and becoming visible on an even greater scale. It was also keeping her from fully expressing herself in her brand, a MUST if you want to have Sizzibility™. Coaching around this was actually fun: we kicked the judgmental people out of her target market. We reviewed her messages and marketing language, making sure it gave ample opportunity for the fuddy-duddies to huff, "This is certainly NOT for me!" Prior to that, she was trying to be all things to all people. We looked at specific places she was pitching herself, making sure they were congruent with her newly refined message and newly refined public image. As an expert, you've earned the right to express your opinion and present your most authentic self. But if fear is hanging around, you'll never break through the visibility plateau. Here are some questions to ask yourself: 1. Look over your marketing materials from the titles you use to your brand name to the colors on your website. Where are you playing it safe? Where are you trying not to offend? Where does it not feel like YOU? 2. Look at your life. Is fear keeping you from fully expressing yourself in relationships, activities, hobbies, or things you're into? 3. What is the gift of someone saying NO to you? What is the gift of someone NOT agreeing with your message? Our fears can manifest themselves into sabotaging behavior, failed businesses, and alienation from our clients. Take the effort to explore where you're selling yourself short and enjoy the freedom that being YOU will bring. Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting http://www.VivaVisibilityBlog.com Contact the Author Nancy Marmolejo Marketing: PR and Media Strategies articles@VivaVisibility.com More Details about visibilty OR public relations here. Related Articles Improve Usability of Your Website How to Weed Out Your Social Media Following How to Attract Clients and Opportunities Using Social Media Marketing Get More Clients, More Sales, with Testimonials The Quirky Way to Market Your Business Keywords: : target market, marketing your business, visibility in business, market yourself, fear, branding This article has been viewed 371 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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