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Avoid These Marketing Mistakes & Attract Your Perfect Customers
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Make Marketing a Daily Habitby Nancy Gerber Send Feedback to Nancy Gerber More Details about http://www.sstones.com here.
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It's also vital for us to be working IN our businesses -- accomplishing those day-to-day activities that keep our enterprise moving forward. Even when we're finally able to hire a team member or two --- a bookkeeper, virtual assistant, etc. -- there are still tasks and situations that demand our attention. We each need to find our own solutions -- a way to balance the urgency of working IN our business with the importance of working ON it. This is THE on-going challenge every once of us must face. Two friends and colleagues -- Stacy Karacostas of Success Stream Marketing (www.success-stream.com ) and Krishen Kota, a productivity expert who publishes an excellent e-zine called Practical Productivity Now (http://snipurl.com/productivitynow ) each have a simple and effective approach that I've combined and recently adopted: Make Marketing the first activity of your business day. OK, sounds easy enough, right? It is, except that we're talking about incorporating a new habit here. In order to change your behavior, you need to switch off the "auto-pilot" that most of us have on all the time. This means: before you check e-mail, before you listen to voice mail, before you talk to your assistant, before you do ANYTHING else (OK -- you can get your morning coffee!), take 15 minutes to completely focus on a marketing activity. I'm suggesting a shift here to focusing on what's important BEFORE you pay attention to the urgent. It's a big change for many of us because, as entrepreneurs, we're so used to putting out the fires first. Recalibrating this behavior will likely feel pretty uncomfortable at first -- but discomfort is NOT a sign that this strategy is wrong -- it's simply unfamiliar. Here's an illustration: Cross your arms in front of your chest. Notice which arm is on top. Now, do it again, this time with your OTHER arm on top. Awkward, isn't it? Try it a few more times -- and it will get a little less so with every attempt. So too with this strategy. Make an extra effort this week to try on this new behavior and see what happens. What can be accomplished in 15 minutes a day? We'll look at that more closely in a future article. Copyright 2008 by Nancy Birnbaum-Gerber ************************************************** "If you don't act now while it's fresh in your mind, it will probably join the list of things you were always going to do but never quite got around to. Chances are you'll also miss some opportunities." ~ Paul Clitheroe
For over 30 years Nancy Gerber, “YOUR Connection Magician”, has coached and educated thousands of people worldwide on how to improve their communication and deepen their relationships with others -- and themselves. Nancy specializes in showing us how, in this age of increasingly impersonal electronic communication, we can IMMEDIATELY deepen our human connections and build more successful relationships with ourselves, the people around us and our larger community. Sign up for Nancy’s popular FREE e-zine Thoughts For A Thursday (which has been published weekly since February 2001). Learn more about her learning tools, programs and services at http://www.sstones.com
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