Official Shoestring Marketing Expert - Jessica Swanson Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world explode their businesses using cutting-edge, proven and completely FREE marketing strategies. To receive your FREE Marketing Kit, that has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios Time Management Tips For The Shoestring Marketer

Request Reprint Print About Author Email to a Friend Report Problem Related Books Marketing 101: Stop Interrupting and Start Interacting! by Jessica Swanson Send Feedback to Jessica Swanson social media marketing More Details about social media marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author Shoestring Marketing Bootcamp Shoestring Marketing Bootcamp is a revolutionary 25-Part video home-study course that guides the small business owner step-by-step from building your business foundation to launching a free marketing campaign to proven success!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Powerful Press Release Distribution Tips... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Click here for more >> A radical change has occurred in the world of marketing. Just five years ago, before the onset of the internet and social media, most marketing entailed "interrupting the consumer." TV commercials are a perfect example of interruptive marketing. As you watch your favorite Thursday night program, suddenly a commercial breaks onto the scene and interrupts you. Obviously, consumers are beginning to rebel against interruptive advertising, because, let's face it, no one likes to be rudely interrupted. According to Kirby and Marsden (authors of Connected Marketing), 90 percent of people who can skip TV ads, do skip TV ads. In addition, 65 percent of people believe that they are constantly bombarded with too much advertising. So, as a marketer, the first question that you must ask yourself is, "How effective is interruptive advertising?" The answer should be blatantly obvious! As consumers pull away and begin to distrust directive forms of marketing, marketers are forced to make a change. No longer can marketers engage in the traditional, forceful ways of old; consumers are just too savvy for that. As a marketer what can you do to appeal to today's consumer? Here is a quick list to ensure that you are heading in the right direction: 1)Engage Your Client Through Real Conversations. Today's clients desperately want personal relationships with those they choose to do business with. As a business owner this is relatively simple to accomplish through some of the popular social media sites: Facebook, Twitter, LinkedIn, YouTube, etc. 2)Interact With Your Client. Ask questions, answer questions and provide helpful suggestions to your clients on a regular basis. Marketing is not a one-way street. Today's consumer wants to build a relationship with you. 3)Focus On the Needs Of Your Clients. As a marketer you need to determine what problems your client needs solved; then work at providing the solution! Marketers must take the focus off of themselves and their business and instead, target the needs of their prospective clients. 4)Share Information. Offer your clients information about yourself and your company. Give them a taste of what they can expect if they develop a business relationship with you. You can accomplish this by giving away free reports, free ebooks, free product samples, etc. 5)Use The 80/20 Rule. No matter what platforms you use to interact with your consumers, always follow the 80/20 Rule (better known as the Pareto Principle). You should spend 80 percent of your time providing useful content, offering helpful suggestions and developing relationships and only 20 percent of your time promoting your company, landing pages, websites, etc. Again, today's consumers are extremely distrustful of interruptive and directive forms of advertising. Instead, they are interested in developing a relationship with their business partners. So, provide your prospective clients with plenty of ways to interact, connect and get to know you. Your business will thank you! Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit Contact the Author Jessica Swanson Shoestring Marketing jessica@jessicaswanson.com More Details about social media marketing here. Videos You Might Enjoy on This Subject What Is Shoestring Marketing? Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses what Shoestring Marketing is all about. Shoestring Marketing helps small business owners explode their businesses on a ... More info here. Marketing Tip: Give Away Free Information Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses why you need to give away free information. One of the most important mottos in today's marketing world is: Relationsh ... More info here. Marketing Tip: Declare Yourself An Expert! Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the ... More info here. 10 Marketing Myths That Will Destroy Your Business Jessica Swanson, "The Shoestring Marketer," and free marketing expert discusses 10 common myths that exist about marketing. Did you know that 95% of all businesses failures are caused by the simple ... More info here. Recycle Your Free Marketing Efforts Marketing expert, Jessica Swanson, aka "The Shoestring Marketer" discusses how to recycle your marketing efforts. One of the secrets that Jessica teaches in terms of time-management is the idea of ... More info here. Related Articles IWC Antoine De Saint Exupery Power Reserve SS/LE Black Asia Auto Make Your Own Website Online Trade Printing hemorrhoids relief Keywords: marketing, shoestring marketing, social media marketing This article has been viewed 285 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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