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Marketing Secrets Your Competitors Don't Want You to Knowby Sandy Reed Send Feedback to Sandy Reed Money-making marketing toolsMore Details about Money-making marketing tools here.
January: It's a New Year and I'm clearing out last year's inventory to make room for . . . February: Give that special person in your life the gift of . . . March: It's your lucky day! Take advantage of our new low prices on . . . Here are some reasons why you want to take advantage of this small, but effective, method of advertising. * You don't have to depend on someone opening them to get your message across. * You can use attention getting graphics and pictures, so potential customers can't resist looking at them. * Postcards are less expensive to mail than letters and brochures. * Postcards are easier to mail -- all you have to do is put on a stamp and label and pop them in the mail. There's no stuffing and sealing envelopes. * Postcards are less expensive to print than brochures. When using postcards for promoting your business, you want to keep the following points in mind: * The copy needs to be benefit rich and get to the point quickly. There's no space to waste! * You need to be very clear on the benefits of what you are offering versus the features. Benefits sell, features describe. * There is no curiosity factor with postcards. What you see is what you get, so the copy and graphics need to be bold and entertaining. * Postcards should be done on a regular basis to be effective, at least once a quarter. * Postcards are especially good as a follow-up to a more elaborate direct mail piece, such as a letter and brochure. Watch your junk mail to see what gets your attention and sparks your curiosity enough to look further, and then use that concept in your own promotions. To be really effective you need to do the research to find your target audience and send your direct mail campaigns out several times a year to that specific audience. These tips will get you on your way to creating effective postcard campaigns, and help you easily keep your business in front of your prospective customers all year long.
Sandy Reed is the President and Founder of the National Association of Marketing Consultants (NAMC). NAMC provides support, education, and networking opportunities for marketing consultants, and provides one-stop shopping for business owners who are looking for the right marketing consultant to help them reach their ideal clients. Sandy is a professional business coach, writer, and co-owns her own successful family business. Sandy’s business building articles have been published in True Wealth and Simply Home Magazines. Visit her website at http://www.namc-connect.com to download your FREE copy of "5 Marketing Strategies You Must Use to Thrive in Any Economy".
Keywords: Customers, money, clients, sales, business, small business, brand, home-based business, promotional, advertising, promotion This article has been viewed 613 time(s).
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Effective Website DesignTips to Improve Your Online Sales The first thing to keep in mind would to have a fast loading website. One fact I found being in telecommunications is that many folks only still have 56K internet access at their homes. The majority of them feel they have DSL or T1 service at work and only need 56K service at home for checking emails and light surfing. The next is to steer your customers to your order page. Do not place a bunch of useless links nor clutter your site with unnecessary text. Give your visitor the needed information to make an educated decision to purchase your product and or service and steer them to your order page. You also need to offer an opt in email to capture names and emails of your visitors. This enables you to follow up numerous times and get them to return at a future date to place their order. This is the cheapest and yet the most effective way to advertise!
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