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More New Clientsby Mark Satterfield Send Feedback to Mark Satterfield Marketing Planning & ImplementationMore Details about Marketing Planning & Implementation here.
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The good news is that developing brand new business does not need to be terribly difficult nor complicated as long as you keep two things in mind. That's all. If you focus on these two things you will find that you can drive lots of very targeted traffic to your website and then convert large percentages of them into paying clients. The first thing you need in order to accomplish this is a website, or more precisely a web page. Thus what I'm about to tell you will work if you only have a one-page website. Given how inexpensive it is to set up a new website, if you are primarily focusing on getting more new clients as your "mission critical" business objective, then I would recommend just setting up a one-page website using the tools that I have discussed in previous articles. The key with your website is to make it what we call "Sticky". That simply means that you want people to slow down and spend some time on your webpage once they are there. The internet is a very fast medium which is both a blessing and a curse. The good news is that people can access your information at any time from any place. The bad news is that people can jump on and off your website in the proverbial blink of an eye. Thus our objective is to slow people down and make them want to learn more about you. The key to accomplishing this is to offer visitors some sort of interesting free information that pertains to the reason that they came to your site in the first place. So, in order to get people to slow down, in order to make your site "sticky" you want to think about what are the problems that your visitors are trying to solve. Not surprisingly this could be more than one specific thing, thus you may want to create a number of free reports, each of which focuses on a specific issue. Your free report should be a blend of both practical and helpful information coupled with promotional material about your services. Remember that the ultimate goal is to get more new clients so you don't want to just be giving information away. I've found that if in the first two thirds of the report you provide good solid tips and ideas, readers will actually be quite interested in learning more about how they might work with you and the additional services you offer. It is also important to include at the end of your report a very specific call to action. In other words, what do you want your reader to do once they have finished reading the report? From a practical perspective, there are a lot of things he or she can do, but only one or two of them actually benefit you. For many small businesses the next step in the process is to have a real live conversation with the prospect. If that's your objective as well then you want to make sure that your report concludes with a Next-Steps section. While the most common call to action is "Please call us for a free consultation", that will unfortunately only
Mark Satterfield is the founder and CEO of Gentle Rain Marketing LLC. Since 1992 he has advised consultants, financial advisers and owners of small businesses on marketing strategies, and strategies for developing new business relationships. In addition to his consulting work, Mark has written over 250 articles on professional development which have appeared in publications including the Atlanta Constitution, the Los Angeles Times and numerous professional, trade and technical journals. He is also the author of five books, including Power Prospecting: How to Gain Access to Key Decision Makers, How to Negotiate the Raise You Deserve, and Career Etiquette. Find out more at www.gentlerainmarketing.com
Keywords: marketing strategies, business development, marketing implementation, marketing planning and implementation, money talks, get more clients This article has been viewed 134 time(s).
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Effective Website DesignTips to Improve Your Online Sales The first thing to keep in mind would to have a fast loading website. One fact I found being in telecommunications is that many folks only still have 56K internet access at their homes. The majority of them feel they have DSL or T1 service at work and only need 56K service at home for checking emails and light surfing. The next is to steer your customers to your order page. Do not place a bunch of useless links nor clutter your site with unnecessary text. Give your visitor the needed information to make an educated decision to purchase your product and or service and steer them to your order page. You also need to offer an opt in email to capture names and emails of your visitors. This enables you to follow up numerous times and get them to return at a future date to place their order. This is the cheapest and yet the most effective way to advertise!
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