Official Branding and Naming Expert Phillip Davis Successful branding requires more than mental effort... it requires an element of brilliance. Why? Because brilliance produces clarity. And clarity attracts more customers - the type of customers that naturally love your products and services. Learn more about Phil Davis and branding and naming at Tungsten Brand Marketing Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Anatomy of a WOW MP3 File Creating a WOW Mindset with Focus MP3 File It's the Love: Finding Your Focus MP3 File Do You Have the Strength to Resist? MP3 File Align Your Business And Attract Customers Like a Magnet! MP3 File Finding Focus in Life and Business MP3 File

Request Reprint Print About Author Email to a Friend Report Problem Related Books Nurture Your Brand and Grow More Business by Phillip Davis Send Feedback to Phillip Davis company branding strategies More Details about company branding strategies here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Phillip Davis's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Is your brand alive? I ask that because most companies operate as if their company or product brand was some fixed, static concept in their customer's mind. They may feel they already "own" a position in their customer's mind such as the quality producer, or the price leader, or the supreme service provider -- and that may be true. But what many business owners don't realize, is that a brand is actually a living, fluid perception... one that fluctuates from day to day. In essence, it's more of an evolving, growing entity than a fixed and static "thing". So if branding is living, dynamic and vital, what are you doing to nourish and grow it? And when I say nourish, I'm talking about monitoring, tending, caring and watching over it. Sounds a bit crazy? Read on. A few years ago, Apple was known as an innovative computer maker. Now they are arguably more associated with music and video thanks to the popularity of iTunes and the iPod. So where does that put the Apple brand in the consumers mind? Are they still a computer company selling hardware? A software company? A music service? The truth is that their image/brand/reputation, is undergoing a significant change; and to keep operating as if they were just a computer manufacturer with a popular new offshoot product would be a mistake. I heard a speaker at an executive leadership meeting share that 40% of an average company's revenue would be coming from a completely new source in five years. That amazed me. It speaks to the constant change that takes place in every business. And because we get so caught up in the day-to-day grind, we often miss those slowly emerging trends. Take a few moments this week and look at your company image as if you were your brand's "gardener". Are you still in the same business that your started in? Have there been any changes in your products or services or pricing or quality that needs to be communicated in your marketing, your tag line, or your name? If you were Apple, would you just keep advertising computers... or would you present yourself as the doorway to a digital lifestyle? If Burlington Coat Factory is "More Than Just Coats" why not say what that means? If Southeast Airlines flies all over the U.S. then why keep a name that's so narrow? When Abacus Computers came to us as a leading point-of-sale provider to the restaurant industry, it was apparent they weren't computer salespeople any longer. They were solution providers. Abacus Computers is now Abacus Business Solutions with the tag line "You can count on us". So take some time this week and do some image pruning. Add some Miracle-Gro®, (and perhaps even some weed killer for those outdated names and products). Then sit back and watch your brand, and your business, continue to thrive. Phillip Davis is President of Tungsten Branding. Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a company naming consultant. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina Website: http://PureTungsten.com Email: Phil@PureTungsten.com Contact the Author Phillip Davis Branding Phil@PureTungsten.com More Details about company branding strategies here. Videos You Might Enjoy on This Subject Do What You Love - Your Success Depends Upon It Branding and Naming expert, Phil Davis discusses the importance of finding your niche/focus. It all comes down to the love. What do you love doing and who do you love serving? ... More info here. Branding and Naming - The White Squirrel Festival Interview with Phil Davis of www.PureTungsten.com about the origin of the White Squirrel Festival in Brevard, NC. How it all got started and the lessons one can learn about naming and branding from th ... More info here. Related Articles Successful Promotional Products Promotional Products are all the Rage Have You Ever Given Your Child A Wooden Toy Keywords: naming a business, branding a business, naming a company, naming tips, This article has been viewed 827 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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