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Request Reprint Print About Author Email to a Friend Report Problem Related Books Is Your Market Research Website Design Missing These Crucial Features? by Oliver Pluckrose Send Feedback to Oliver Pluckrose Online Business Solutions UK Limited, More Details about Online Business Solutions UK Limited, here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Unlimited Autoresponders! Unlimited AdTracking! Free 30 Day Trial! http://www.trafficwave.net Feature Articles: Viral Marketing Tools Powered by CMS for Capt... Email Marketing: Single Optin vs Double Optin... AutoResponder Deliverability - Separate Truth... Which Internet Fax Service Is Right For You?... - Things You Didn't Know About 192.168.0.1... - The New Clickbank Pirate Autopilot System... - How to Organize an Effective Online Meeting... Click here for more >> So, you're thinking of commissioning or updating a market research website? It pays to consider some of the functionality and features that could help you attract many more users and delight your client brands. Here are some questions to ask your website development company: Is it easy for users to sign up? Long, slow-loading sign-up pages with lots of irrelevant fields could see you lose out on huge amounts of new users. Instead, work with your design company to choose only the most important information. They should be able to create seamless sign-up forms -- often as short as one-page. Is the site secure and reliable? You're handling personal data -- so not only is security important for reassuring your customers, it's a legal requirement. Make sure you're implementing secure logins -- and make the appropriate security certificates and badges clearly visible for all users. Is it easy to navigate? Market research websites can be some of the most complicated on the internet. But, if your users can't easily navigate their way through the site, they'll abandon you. Web users are ruthless -- they have no time to waste on slow-loading or hard-to-navigate sites! Ask your developers about their approach to usability. Can you easily add your own content? Chances are, if you're operating on behalf of client companies, you're going to want to be able to add new surveys and questions frequently. But it's no use having to phone your web design company for every little change. A powerful content management system should allow you to upload and amend content as needed. If in doubt, ask to see the CMS in action before hiring a developer. Where does the data go? It's no good collecting all of the data if it isn't then easily searchable and nicely categorised. Your developers should be able to create bespoke data management applications which sort the user data -- in any way that you require. Is the incentive obvious? Web users are tired, jaded sorts -- constantly bombarded with information and requests. So, you're going to need to offer incentives for completing surveys. Not only that, you're going to have to make it clear in the design. Whether it's free gifts, voucher points or cash bonuses -- make it clear what's in it for the user, and make it easy for them to use their rewards (usually through a personal profile or "shopping cart" facility). If your market research website can offer all of these features, combined with striking visuals, you'll lose less users and start gathering masses of valuable data. About the Author Oliver Pluckrose is the Head of Development for Online Business Solutions UK Limited (OBS Group) -- a web development company based in London. Formed in 1998, OBS Group's ethos has always been to provide simple, end user-driven web design services for a sensible, fixed price. Contact the Author Oliver Pluckrose obsgroup01@gmail.com More Details about Online Business Solutions UK Limited, here. Related Articles SEO Prospectus SEO Silo Structure -- Increase Your Website's Rankings Without Having to Struggle for Back Links Purchasing an Orlando Florida Foreclosure Property Regional / Local Search Engine Marketing Tips -- A Los Angeles SEO Choose Search Engine Optimisation for better ranking How to hire an expert SEO company Zyan Design & Print Sign with Vertical Leap Black Hat SEO -- The Darker Side of SEO How to choose best Web hosting company General note on search engine optimization Building a Back-Link Strategy without being Penalized by Search Engines 3 Sure-Fire Ways To Boost Your Business With SEO Tips For Your Wordpress Marketing Fast Ways To Increase Your Website Ranking By Using Search Engines Getting The Full Power Out Of The Use Of Forum Marketing Don't Get Hacked! Here's A Few Tips On How To Secure Your Wordpress Marketing Search Engine Placement Services - What they Offer Los Angeles Website Designing Exclusive keys to increase your traffic for a new website Search Engine Optimization Factors Understanding Basic SEO Terms for Beginners SEO Hosting And Its Role In Search Engine Optimization A Few Tips In Writing Blogs In A Much Easier Way The Most Common PPC Marketing Mistakes That Business Owners Should Know Tips To Remember On How To Make Your Forum Marketing Work For You Spotting The Difference Between A Website And A Blog For Everyone To Know Keywords: cms content management, database driven websites, e-commerce consultancy, e-commerce solution, intranet development, professional database This article has been viewed 16 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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