Tagged by Others: email list, email marketing, online marketing, Official Marketing Online Expert - Michele PW Considered one of the hottest direct response copywriters and marketing consultants in the industries today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele combines her creativity with her writing ability to solve marketing problems for her clients. She's also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers. Visit her at www.michelepw.com Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Audios The Power of a Consistent Marketing System MP3 File Relationship Marketing Strategies MP3 File Smooth Out Your Cash Flow - Avoid These Common Marketing Mistakes MP3 File Save Time and Money by Getting Clear on Your Niche MP3 File Convert Traffic into Customers MP3 File Are You Making These Mistakes When Promoting Your Expertise Online? MP3 File 5 Triggers to Turn Prospects to Clients Tweaks for Your Sales Letters Hypnotic Marketing Language

Terri Zwierzynski on permission based email marketing"> Request Reprint Print About Author Email to a Friend Report Problem Related Books Online Marketing Dilemma: Improving Your Double Opt-In Rates by Terri Zwierzynski Send Feedback to Terri Zwierzynski permission based email marketing More Details about permission based email marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author 136 Ways to Market Your Solo or Small Business™ UPDATED with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook.   25 Surefire Ways to Capture More Customers, Get More Done in Less Time... and Make More Money -- in 90 Days or Less! Proven business tips and marketing ideas for Solo Entrepreneurs: generating leads, increasing income-per-customer, and reducing wasted time and expense. FREE EBOOK!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Strategic Internet Marketing Dilemma: Improving Your Double Opt-In Rates You know that having a double opt-in* process for your newsletter/ezine list is a "best practice" in email marketing. Several reasons: less chance of being called a spammer by someone who doesn't remember filling in the form (or because someone else filled out the form with their email address); fewer bad email addresses in your list; some mailing list delivery services require it! BUT--sometimes your subscribers don't click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your "subscribers". Arghh! How can you improve your opt-in rates? Generally, the more compelling and relevant your "offer" is to folks, and the easier it is for them to complete the process, the better opt-in rate you will enjoy. Have some really strong copy that describes your ezine and the benefits they will receive. Provide an incentive for folks to subscribe. A free ebook, ecourse, etc. Remind folks that they must confirm (click the link in the confirmation email) to receive the incentive. You can do this on the signup or thank you page. Help them make sure they receive the confirmation email, by offering a page explaining how to add your ezine to their whitelist. Show them how to confirm. A snapshot of the confirmation email, with the confirmation link circled, is one way to make it crystal-clear. Make sure your confirmation email matches the description of your ezine. Use the same wording, etc. Nothing will reduce your confirmation rates like using the generic confirmation email text! *Double opt-in defined: new subscriber fills out a form on your site your list management software sends a confirmation email with a special coded link new subscriber clicks the link subscriber is added to your list Single opt-in eliminates steps 2 and 3. Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business. Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less." Connect with me on FaceBook or LinkedIn, or follow me via Twitter or FriendFeed. Contact the Author Terri Zwierzynski Self Employment More Details about permission based email marketing here. Videos You Might Enjoy on This Subject Create a Business that Fits Your Personality and Needs Michele PW at Womens Business Empowerment Summit discusses her copywriting business and how to create a business that fits your personality and needs. ... More info here. Twitter, Facebook and Podcasting Michele PW talks about using Twitter, Facebook and Podcasting to market yourself online. From the WomensBusiness EmpowermentSummit.com ... More info here. How to Tell Why Your Web Site Isn't Selling? Michele PW gives tips for identifying the problem with your web site - why isn't it selling? From the Women's Business Empowerment Summit (part 4) ... More info here. 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I Can Show You How! Keywords: Internet Marketing, marketing on-line, opt-in list, email marketing, online marketing This article has been viewed 1191 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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