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Press Release Writing Tipsby Diana Barnum Send Feedback to Diana Barnum press release writing tipsMore Details about press release writing tips here.
With regards to the basics of press release writing, here are seven basic elements that every press release should contain:
· FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin and you should capitalize every letter.
· Contact Information: Insert this after the release statement above and list the contact information of the company spokesperson.
· Headline: This should be written after the contact information.
· Dateline: List the city of origin for your press release.
· Lead Paragraph: The first paragraph needs to grab the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).
· Text: Next comes the main body of your press release where your message should develop fully.
· Last Paragraph: Make sure to alert the reading audience where to turn for more information; i.e. a postal address, phone number and website link. Plus offer something free for them; a report, newsletter or other gift.
To learn what’s hot and what’s not in your particular industry, check out PRWeb® at PRWeb.com for current press releases. No need to re-invent the wheel. See what’s working there and treat the information as a general guideline for your own news format and presentation.
You can also head to Content Propulsion Lab. It's the place for “Do It Yourself” companies who would love the benefits of a high-end Public Relations firm but lack the budgets, at http://presssuccess.com/cpl
Diana Barnum is a freelance writer and the president of Moving Ahead Communications, offering affordable business support services since 1984. Contact her at: (614) 529-9459 EST and sign up for her complimentary ezine, tips and more by visiting: http://movingaheadcommunications.com and their Online Service Center at: http://www.ohiohelpgroup.com
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