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Public Speaking Tips: How To Get More Business From Your Next Speechby Mark Satterfield Send Feedback to Mark Satterfield get more clientsMore Details about get more clients here.
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What we want to do is to offer them incentives to self-nominate themselves for future contact while screening out those unlikely to actually buy our services. If you just want to collect a lot of cards you can say, "If you're interested in learning more about what I've been speaking about and would like to receive our white paper on this topic, drop off your business card in the box by the door on your way out." You'll get a lot of volume this way but will spend a lot of unproductive time calling the tire-kickers who will drop their card in any fishbowl they see. That's why I opt for an approach that focuses more on quality rather than quantity. My approach is to ask audience members to fill out a brief survey in return for receiving the white paper or other offer. Depending on the audience I've even offered to send individuals a CD of the program if they will fill out the survey. In order to do this I simply tape record the program, duplicate it and later market the tape as a "live" presentation. You can also use the ubiquitous evaluation form as a powerful data-gathering tool. This is an often-overlooked opportunity. For example on my evaluation form, I try to get a variety of data. First are the more commonly asked questions about what did you think about the program, what was most beneficial and what do you wish there had been more time for? Good information to get, but the answers don't directly help me build my business. Thus, I also ask if you would be interested in any of my other services such as coaching or training. I also ask if you would be interested in having this program conducted in-house at your company. Finally, I ask for names of other people I should contact regarding my services. Let me make one point about follow up. If you don't call people who fill out the survey form within two weeks, the entire effort is for naught. You will not get any business unless you follow up with prospects. It's as simple as that. No more than two weeks and ideally within one week.
Mark Satterfield is the founder and CEO of Gentle Rain Marketing LLC. Since 1992 he has advised consultants, financial advisers and owners of small businesses on marketing strategies, and strategies for developing new business relationships. In addition to his consulting work, Mark has written over 250 articles on professional development which have appeared in publications including the Atlanta Constitution, the Los Angeles Times and numerous professional, trade and technical journals. He is also the author of five books, including Power Prospecting: How to Gain Access to Key Decision Makers, How to Negotiate the Raise You Deserve, and Career Etiquette. Find out more at www.gentlerainmarketing.com
Keywords: public speaking tips, get more business, get clients from public speaking, mark satterfield, gentle rain marketing This article has been viewed 411 time(s).
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Set Family Goals To get the cooperation you want from your family, set goals that will affect everyone. Maybe you're working just to make ends meet, but if that means some extra money for a family vacation, then you can use that as a reminder when you're not getting the support you need. Children, and spouses, too, will be more cooperative when they can see that the time you're spending with your work can benefit them.
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