Tagged by Others: branding, home based business, marketing plan, niche marketing, Are You an Expert on Marketing:Niche Marketing ? This spot is available. Are you an expert on this subject? You could be promoted as the official IdeaMarketers expert on Marketing:Niche Marketing. Learn how you could be listed here. Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More Expert Tip: The Power of a Win-Win Partner with local businesses to create a special deal for referrals. For instance, if you're a landscaper you could partner with a bank in your locale. Give them a special landscape discount package (i.e. $300 discount coupon for complete service) to offer anyone who applies for a home mortgage. This technique makes the bank look good, as they're giving away a $300 gift, and puts your face in front of the exact people who would need your services. Insider Secrets to Follow Up Marketing Fortunes Get More Info Here.

Terri Zwierzynski on niche marketing"> Request Reprint Print About Author Email to a Friend Report Problem Related Books Self Employed Business Marketing Plan: 4 Tips to Fine-Tune Your Niche Marketing by Terri Zwierzynski Send Feedback to Terri Zwierzynski niche marketing More Details about niche marketing here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author 136 Ways to Market Your Solo or Small Business™ UPDATED with 145 marketing ideas! Plus our exclusive guide to choosing the best marketing ideas for you, and a detailed 10-Step Marketing Plan workbook.   25 Surefire Ways to Capture More Customers, Get More Done in Less Time... and Make More Money -- in 90 Days or Less! Proven business tips and marketing ideas for Solo Entrepreneurs: generating leads, increasing income-per-customer, and reducing wasted time and expense. FREE EBOOK!   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Before you can have clients, you need to have prospects -- that's what marketing is all about. If your marketing isn't attracting the kind of people you'd like to be working with, it's like pushing a rope -- you are trying to sell them something they don't need, and they are looking for something you don't offer. A little fine-tuning of your marketing plan can make the difference between a solo business that lurches and stalls, and a business that runs smoothly and is fun to operate. Your Four-Point Marketing Tune-Up Checklist: Understand the difference between your Target Market and your Niche. A target market has distinguishing demographic characteristics; for example, recently widowed working women under 50. A niche gets more specific in characteristics that might not be as easily identifiable as demographics; using the previous example, you could further narrow your target market by including only women who want to remarry and don't know how to meet suitable men. Make sure your Niche is focused enough. Think of all the people who might fit in your niche. Imagine them all in a room at a business or social event. Would you find them all interesting and enjoy talking to them? If you cringe at the thought of meeting some of the people in that imaginary room, note what it is about them that you'd like to avoid -- and re-define your niche to exclude them. Perhaps you want to coach women who will be patient in their search for a spouse -- not desperate! If your marketing message implies easy, immediate results, you'll be attracting the wrong prospects. Fine-tune your language so it is clear that your solutions may take time to be successful. You won't be eliminating potential customers -- you'll be saving yourself time wasted on less-than-ideal prospects. And you'll find yourself more effortlessly attracting clients in the heart of your niche market. Choose marketing techniques that fit your strengths. Just because every other relationship coach has written a book, doesn't mean you have to! If the whole publishing and book promotion exercise sounds like torture, don't waste your time. Maybe writing a Dear Abby type of newspaper column is more your style. If you find dealing with your website to be confusing, but are good at speaking to small groups, ignore the advice to do a lot of online marketing and instead look for opportunities to speak at senior centers. Be authentic -- be yourself. Building an image that isn't who you are is a setup for disaster, especially for the self employed. You'll be exhausted keeping up the façade . . . and potential clients will sense the lack of integrity. If you yourself are recently widowed and learning how to meet the right kind of men, don't try to imply that you are an expert. Your personal dating stories can be a great way to establish a relationship with a potential client, who can see themselves in you. Clients want someone they can trust -- it is more important than all the credentials in the world. Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business. Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less." Connect with me on FaceBook or LinkedIn, or follow me via Twitter or FriendFeed. Contact the Author Terri Zwierzynski Self Employment More Details about niche marketing here. Videos You Might Enjoy on This Subject Niche Marketing for Experts Discovering a lucrative niche market for coaches, consultants, speakers, and other experts. ... More info here. Related Articles Making of Internet Marketing Skills to Make Money Offline Chi Hair Products and How To Tame Those Curls Keywords: marketing, tips, self employed, niche marketing, solo entrepreneur This article has been viewed 986 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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