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Social Networking: It's More Than a Numbers Gameby Nancy Marmolejo Send Feedback to Nancy Marmolejo public relations, social networking,More Details about public relations, social networking, here.
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Recommended by Internet marketing gurus Tom Antion and The Blog Squad!
Numbers are crucial to traditional internet marketers, from opt-ins to web visitors to conversion rates. But with social networking the focus on quantity is not nearly as important as the focus on quality. When you focus on quality, you set up criteria that weigh the importance of each contact a little differently. Here are some tips to consider when connecting with people via social networking sites. You are to use these criteria when building your contacts and investing your time into relationship building: 1. How is this person related to my target market? For example, is this a member of my target market or is she in front of my target market? 2. What do I have that would be of benefit to this person? What can I give (it's not all about taking, remember!) 3. What is this person's sphere of influence? Does this person have contacts that I'd like to get to know? 4. Where is this person heading professionally? Do we have similar destinations? Similar goals? 5. Where does this person hang around? Are there groups or sites she is most active on? 6. Do I feel a sense of synergy? Does this person seem "likeable"? When you examine your internet marketing through a social networking lens, you may first want to resist as it goes against the traditional numbers approach. Numbers are still important, but more importantly are the habits and networks of your contacts. One incredible contact could yield more business for you than 1000 mediocre misfits.
Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting http://www.VivaVisibilityBlog.com
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