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Nancy Marmolejo is an award winning entrepreneur and recognized expert in the areas of small business marketing, work life balance, and creative thinking. She now helps other entrepreneurs stand out, get noticed, and get more business as sought after, recognized experts. Get Nancy's 7 part free audio course by visiting www.VivaVisibility.com

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social networking Social Networking PR Tip: Be Approachable and Smile!
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Using social networking to market your business isn't too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers. How did you decide who to go up to and who to avoid? A natural inclination is to scan the room and then go up to someone who seems approachable.

What makes a person approachable is going to vary, but usually clues in body language, facial expression, and general demeanor will play into it.

Now take yourself online and examine your social networking profiles. Are you approachable? Do you create the space for people to comfortably want to find out more about you . . . or are you putting up a wall that keeps prospects and potential JV partners at bay? Take this list of questions and hold it up against your social networking profiles. If you see anything out of alignment, make a few tweaks then spot what results happen for you.

Does your social networking profile "smile"?

Besides a nice photo of yourself, is the language and wording on your profile friendly? A good exercise is to actually SMILE as you write. Seriously, give that a try when you update your profile and see what words flow from you.

What does your profile photo say?

A picture speaks a thousand words; and with the quantum power of social networking, your photo is going to be seen by a lot of people! Whether you want something relaxed or posed, it's important to understand the energy your profile photo is conveying. Use a close-up shot for best results - remember, the actual profile image is going to be quite small and anything farther away than a close-up won't be seen well.

Are your comments projecting a positive or negative attitude? How you break the ice with others will set the tone for how people perceive you. If your habit is to complain, then that's what you'll get known as: a complainer. If you're a person who spots the positive and shares with others positive things, then that's what you'll get known as. (Hint: go for the positive approach!)

Is everything always about YOU or do you leave space for others? As wonderful as you are, social networking is not the place to grandstand or endlessly self-promote. One of the best ways to raise your approachability quotient is to step out and put the focus away from yourself.

Do you balance the personal and the professional?

One of my "magic secrets" to social networking is to balance the personal and professional. Let's use an offline example to illustrate this one: the golf course. People have been doing business on the golf course for ages, but how does it happen? Well, I hope this doesn't come as too big a surprise but folks aren't going straight to talking business out there! After checking in how the last vacation was, how that remodel project is coming along, what club they're going to use on the next shot, then the skilled schmoozer slips in some business talk. Well timed and well balanced. You want to find that balance in both the information you put out there and the communication you strike up with others.

Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting http://www.VivaVisibilityBlog.com

Contact the Author
Nancy Marmolejo
Marketing: PR and Media Strategies
articles@VivaVisibility.com
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