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Soulpreneur® Marketing 101by Sandy Reed Send Feedback to Sandy Reed Marketing your small businessMore Details about Marketing your small business here.
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The purpose of marketing is to connect you to another person, one with whom you wish to create a symbiotic relationship that includes the ability for you to earn income, and for your prospective client to receive a product or service that will make it easier, more enjoyable or more productive for them to live. Marketing is reaching out to your ideal client in a way that compels them to contact you to hear more about your products or services. If you touch your clients on an emotional level in this process it's even better, because in reaching them emotionally you begin building a relationship even before they have talked to you personally. How do you determine what will appeal to them emotionally -- what will reach down into their soul and make them feel like they already have a relationship with you? Here are three quick tips that will help you "reach out and touch someone". 1. Think about what makes you feel good, contented, excited, happy, etc. When I watch an ad on television that has a golden retriever puppy, it always causes me to ooh and ahh, because in my opinion there is nothing cuter or more loveable than a golden retriever puppy. Some examples of using dogs to appeal to the softer side of prospective customers include the old RCA Victor "His Master's Voice" logo with a terrier mix featured named Nipper (for those of you old enough to remember . . . ), and the adorable yellow Labrador retriever, which you've seen recently on the Cottonelle toilet paper commercials. If there's an ad on television that touches your heart, and makes you consider getting out your pocketbook to buy, chances are the company whose ad you're watching has done plenty of research to find out what appeals to the public. You might want to consider swiping their "ideas" for your own marketing. Just be careful you aren't copying it verbatim, or you may have legal issues to address . . . 2. Notice what TV commercials, newspaper or magazine ads make you feel like buying their product or service. Examples that have appealed to me in the past are Kodak's campaigns showing you the "times of your life" (hint -- families having a good time always seem to hit the "feel good" spot). Another example is State Farm's "like a good neighbor, State Farm is there" (we all need a good neighbor sometimes -- don't we?) Again, you may want to consider utilizing the same "idea" behind the ad campaign that makes you feel good about the product or service. 3. Pay attention to what people are "tweeting" about in your field of work. People are very transparent on social networking sites. You can quickly find out what's pushing people's buttons and what is important to them. You can search on your field of interest and check out what people are posting by going to http://search.twitter.com. Reply to those people you can help, and retweet the posts that you feel have value. You will not only be keeping yourself up-to-date on the current topics in your industry, you'll be building relationships as well. Marketing based on what touches people's emotions has been around since advertising began for a good reason -- it works. This type of Soulpreneur® Marketing can work in your business too.
Sandy Reed is the President and Founder of the National Association of Marketing Consultants (NAMC). NAMC provides support, education, and networking opportunities for marketing consultants, and provides one-stop shopping for business owners who are looking for the right marketing consultant to help them reach their ideal clients. Sandy is a professional business coach, writer, and co-owns her own successful family business. Sandy’s business building articles have been published in True Wealth and Simply Home Magazines. Visit her website at http://www.namc-connect.com to download your FREE copy of "5 Marketing Strategies You Must Use to Thrive in Any Economy".
Keywords: Marketing, business, small business, advertising, emotions, internet marketing, market research, email marketing, home business This article has been viewed 305 time(s).
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