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Official Coaching Business Expert - Rhonda Hess
Rhonda Hess founded Prosperous Coach™ to help professional coaches charge what they're worth and make it big in coaching on their own terms. Step on The Coach’s Power Path to go from startup to prosperity more quickly and without the overwhelm. Visit her online at http://www.prosperouscoach.com

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The Life Coach's Guide is 25 PROVEN fool-proof steps to start (and fill!) your coaching business. Learn how to choose a niche market that's ideal for you and create client winning language, while you gain tools to get out of your own way and use powerful thinking to become a TOP COACH. Grab your free advanced step today!

 

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When just starting a coaching business, coaches are often surprised that the majority of coaches offer their services by telephone. This industry is perfect for the virtual entrepreneur -- someone who runs their business primarily from a home office using digital methods for coaching, putting on events, and marketing.

The Many Virtues of Virtual Coaching

  1. International vs. Regional With face-to-face coaching your clients must be in your region. Telephone coaching expands your territory to the whole world.
  2. Higher income/less non-billable time Due to cultural mores, when meeting face-to-face you'll add 10 -- 20 minutes of non-billable time to each session. Gracious coming and going takes more time when in the same physical setting than just verbal hellos and goodbyes.
  3. Low overhead While some coaches do meet clients in their home offices, many opt for an office away from home to base their business in a metropolitan area with a more professional front. The cost of the lease combined with liability insurance significantly increases expenses, decreasing profitability.
  4. Quicker intimacy Because of the automatic boundary telephones provide, clients seem to more quickly trust and disclose private information to their coaches than they do in face-to-face coaching. Speaking right into each other's ears is quite intimate.
  5. Increased effectiveness I'm not sure why this is, but I've found that clients move further faster with weekly telephone coaching than with face-to-face sessions. I'm guessing it might have something to do with intensity and directness. There is more potential for distraction from the surroundings as well as the energetic strain of being in each other's presence. After telephone coaching I feel energized where face-to-face coaching seems to take something out of me.
  6. Convenience Clients can call you from where they are. They don't have to take much time from a busy day. If you're traveling, you can keep appointments with clients. Your business gains a freedom not possible when meeting face-to-face. I've coached far from my home base --during an extended Hawaiian vacation! I've heard of coaches who do their work from yachts and mobile homes as they travel around.
  7. Deeper listening Masterful coaching requires listening on the deepest levels. When you limit your perception to verbal and energetic, you may develop greater depths in listening skills faster. I find I can hear body language through voice. I've done somatic coaching and other specialized practices originally designed for face-to-face work with great success by telephone.
Offer What You Want To
All that said, I acknowledge that some coaches may prefer face-to-face coaching. The most important thing is to offer only what you want to offer otherwise you'll find yourself dissatisfied with your business. There is no need to offer either telephone or face-to-face coaching if you'd prefer one or the other. Your clients will comply seeing that you run your business like a professional and your business will thrive.

Value Your Time
If you do offer face-to-face coaching consider charging about 25 -- 30% more than you do for telephone coaching. To be financially successful in your coaching business, value your time highly. Because face-to-face coaching requires significantly more time than telephone coaching be sure your rates reflect the time dedicated to that service.

Similarly, if you travel to your client to coach, make sure your rates reflect all the time/expenses that go toward serving the client.

Rhonda Hess is Founder of Prosperous Coach®, an online community and business development system for professional coaches. Her mission is to help coaches discover the thrill of charging what they’re worth and making it big in coaching on their own terms.

After building an online library at Prosperous Coach full of practical tips on the business of coaching, Rhonda created her comprehensive program – The Coach’s Power Path,– to walk coaches step by step through exactly what to do, how and when, to get clients and build a financially successful coaching business.

Rhonda’s blog and ezine – Coaching Business Strategies –bring updated perspectives to the business of coaching. Her ebook, Working Websites for Coaches, is the best guide available to help coaches write web content that pre-qualifies ideal clients, manage the web design process, and launch a lead-generating ezine.

Her workbook, The Life Coach's Guide, shows how to launch a coaching business in 25 clear, simple steps. She is an expert at helping coaches target an accessible and profitable niche market.

Rhonda co-authored the Coach Training Accelerator, a best selling self-study program, and also designed the Certified Coach Program, the world class live program for Coach Training Alliance. As Senior Trainer, she personally trained over 500 coaches through CTA. Rhonda holds certifications with Coach Inc, International Coach Federation and Coach Training Alliance. For more information about Rhonda’s business resources for professional coaches visit the Products page.

Contact the Author
Rhonda Hess
Coaching Business
rhonda@prosperouscoach.com
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